Culture and Influence Director, Lifestyle (Hybrid)

Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.

We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.

We are a collaborative mid-sized agency with an immediate opportunity for a Culture + Influence Director to join our growing Lifestyle team!

As our Culture + Influence Director on the Lifestyle team, you will have a seat at the table helping guide key clientele on culture strategy. You’ll harness key marketing and business objectives to establish the right brand partnerships, connections and collaborations that move the needle with the consumers who matter most for our clients. Your role will be to help put our clients at the forefront of the cultural zeitgeist, driving relevance, talkability and badge value for our clients.

Who You Are

• An energetic and dynamic culture carnivore
• A voracious reader with a finger on the pulse of what’s being talked about
• A strong networker with relationships that span fashion, food/bev, luxury, entertainment, sports, art, etc.
• Out on the scene and ready to connect dots and developing relationships that matter
• A culture vulture with a can-do, future-forward approach and attitude
• Creative and not a box checker
• A critical thinker who goes beyond the surface level
• Excellent communication skills; clear, vocal, articulate
• Someone who thrives in fast-moving and collaborative (read: not toxic) environment
• We have a one-team one dream approach; there is no “me” in team
• Exceptional problem-resolution skills, including the ability to think creatively and outside the box

What You’ll Do

• Lead culture strategy across accounts; develop strategic recommendations and sell-in major culture-forward programming
• Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on an programmatic and ad hoc basis
• Serve as a trusted voice and advisor to clients
• Dissect client business objectives/goals and craft culture strategies that achieve those goals in a disruptive fashion
• Develop partnership recommendations + contracts
• Day-to-day management of collaborations and partnerships
• ID the future - the trends, people, brands that are relevant and complement the clients and work we do
• Manage and oversee partner integrations + programs that speak to our brand’s targets and “make noise”
• Close partnership with Brand PR teams (external) + internal agency team to ensure culture work is set up appropriately to drive the most ROI and stir the most buzz
• Report on competitive brand and lifestyle trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends

What You’ll Bring

• Solid foundation in public relations – both traditional media and digital
• Proven ability to lead projects, communicate effectively, think strategically and build of-the-moment and future-forward collaborations that transcend culture
• Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
• Experience with tastemaker/influencer ID, negotiation and activation management
• Ability to counsel and provide ongoing strategic POVs
• 7-10 years of marketing experience; ideal candidate will have experience brokering brand partnerships + collaborations and leading major talent/influencer initiatives; experience in earned PR is a bonus
• The ideal candidate will have a solid foundation in consumer marketing specifically: traditional public relations, large integrated programming, social strategy, and influencer marketing (paid and organic)
• Ability to command a room and get stakeholder buy-in from multiple channels
• Bachelor’s Degree
• Openness to travel and evening’s out networking (this is required)

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• $106,000 - $135,000

Location: LA, NY or Miami-based candidates preferred

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.