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Posted January 06, 2023

Social Media & Influencer Marketing Manager

Papa & Barkley
Los Angeles, CA, USA Remote ⚠ [Archived] No Longer Accepting Applicants

Qualifications

  • Must be located in Los Angeles area
  • Social media marketing: 4 years (Required)
  • Affiliate marketing: 4 years (Required)
  • Brand marketing: 4 years (Required)
  • Social Media & Influencer Analytics: 4 years (Required)
  • Work authorization (Required)
  • Bachelor's (Preferred)
  • Cannabis Industry: 1 year (Preferred)

Benefits

Pulled from the full job description

401(k)

Dental insurance

Health insurance

Vision insurance

Full Job Description

Who We Are:

Papa & Barkley is on a mission to unlock the power of cannabis to improve people's lives by producing high-quality, award-winning wellness and lifestyle cannabis products. Whether our customers are seeking relief from physical aches & and pains or ways to relax their minds and de-stress, they know they can turn to the Papa & Barkley family of brands to meet their needs.

What You Will Be Doing:

As the Social Media & Influencer Marketing Manager you will be responsible for conceptualizing and implementing our social media and influencer strategy to increase our online presence and improve our marketing and sales efforts across the Papa & Barkley portfolio of brands. You will be expected to both create and brief on graphic and video social content. This person will work closely with Marketing, Ecommerce, Logistics, Sales, and Creative and will be part of the Marketing Team’s focus on newly developed strategic business extensions as we expand our brand portfolio under the Papa & Barkley family.

  • Develop, implement and manage social media & influencer strategy for each relevant platform
  • Create social media video content for Instagram Reels, TikTok and other emerging platforms. Expectation is that at least 30% of time should be spent creating engaging content across platforms
  • Develop and manage content calendar to express brand personality, key brand priorities and emerging trend moments
  • Actively engage with social media followers via daily postings across platforms, direct messages, comments, etc.
  • Prepare brand relevant copy for all posts and work with designers to ensure content is informative, current and on brand
  • Using social media marketing tools such as Tribe Dynamics, Planoly and other relevant platforms to measure the success of every social media campaign to include daily pivots as required to ensure maximum reach and engagement
  • Analyze performance analytics and report out KPIs to broader team
  • Communicate with industry professionals and influencers via social media to create a strong network. Including but not limited to influencer outreach and contracting to ensure an optimal outcome for the brand
  • Strategically identify talents in our target demographic for gifting, brand campaigns, and programs and manage influencer database.
  • Compile, analyze, and assess the performance of influencer marketing campaigns to make strategic decisions and improvements
  • Help plan and attend brand sponsored events to engage with our cannabis community.

Qualities You Should Have:

  • BS degree in Marketing or relevant field preferred
  • 4+ years of experience working in social media and working with affiliate or influencer marketing networks, ideally in the cannabis, wellness or other consumer products space
  • Have a strong passion for all things cannabis and health and wellness
  • Exceptional knowledge of existing social media platforms including TikTok, Instagram, Facebook, Twitter, LinkedIn, and YouTube
  • Ability to create social media video content for Instagram Reels, TikTok and other emerging platforms
  • Experience in graphic design, typography, layout and composition as well as video editing skills when it comes to creating social media content
  • Experience with social media and influencer marketing analytics tools and ability to report out KPIs
  • Excellent written skills; ability to write and edit well and develop the brand’s social tone of voice
  • Ability to manage and grow brand’s influencer network through relationship management and curated PR mailer campaigns
  • Thrive working independently in fast-paced, changing environments
  • Excellent multitasking and time-management skills
  • Critical thinker and problem-solving skills
  • Outstanding relationship-building skills and ability to work with cross-functional partners
  • Great interpersonal, presentation and communication skills
  • Advanced proficiency in Microsoft applications including PowerPoint, Word and Excel required

*This position is fully remote, however we are only considering candidates local to Los Angeles and the surrounding areas

Why You Should Apply:

  • To belong to a community of relentlessly dedicated individuals driven by a passion to unlock the power of cannabis to improve people’s lives
  • Exceptionally meaningful work that helps to improve other's quality of life (look no further than P&B product reviews!)
  • The opportunity to work for a growing company that is positioned to become a globally recognized brand in the cannabis industry
  • Significant opportunity for growth, experience and learning
  • Competitive benefits package, including quarterly company-wide closures to provide effective opportunities for all employees to recharge

Job Type: Full-time

Pay: Up to $90,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Vision insurance

Schedule:

  • Monday to Friday

Education:

  • Bachelor's (Preferred)

Experience:

  • Social media marketing: 4 years (Required)
  • Affiliate marketing: 4 years (Required)
  • Cannabis Industry: 1 year (Preferred)
  • Brand marketing: 4 years (Required)
  • Social Media & Influencer Analytics: 4 years (Required)

Work Location: Remote - with occasional in person meetings in the Los Angeles area