Marketing Associate - New York City Wine & Food Festival

The Food Network New York City Wine & Food Festival presented by Capital One (NYCWFF) is NYC’s largest wine and food festival showcasing the talents of the world’s most renowned chefs, wine and spirit producers, culinary personalities, lifestyle experts and America’s most beloved television chefs. NYCWFF supports New Yorkers affected by severe illness and food poverty through God’s Love We Deliver and Food Bank For New York City.

God’s Love We Deliver, a nonsectarian organization, is the New York metropolitan area’s leading provider of life-sustaining meals and nutrition counseling for people living with severe illnesses. Begun as an HIV/AIDS service organization, today God’s Love provides for people living with more than 200 individual diagnoses. God’s Love cooks and home delivers the specific, nutritious meals a client’s severe illness and treatment so urgently require. Meals are individually tailored for each client by one of our Registered Dietitians, and all clients have access to unlimited nutrition counseling. God’s Love supports families by providing meals for the children and senior caregivers of its clients. All of the agency’s services are provided free of charge.

About the Role

The NYCWFF Marketing Associate will support the Marketing Director in the overall goal of generating ticket sales and brand awareness for the Festival. This is an exciting position, touching all areas of the Festival’s marketing strategy from management of the Festival’s media sponsorships and partnerships, to the development of marketing materials, analytics, copywriting and with a heavy focus on social media. This is an incredible opportunity for a motivated, well-rounded marketing professional to work for one of the most renowned wine and food events in the country.

Essential Duties and Responsibilities:

• Work directly with the NYCWFF Marketing Director to support the strategy, development and execution of a yearly integrated media plan, including promotions across all broadcast, print, digital and social mediums.
• Manage day-to-day communication and management of 50+ media partners, including contract writing, negotiation, ticket fulfillment and supreme organization. Includes management of partners within the Festival’s CRM/database programs.
• Manage production calendar and fulfillment of creative advertising assets according to agreed-upon contracts and timing.
• Demonstrate strong writing skills to take the lead on the writing and editing of 80+ event descriptions for the Festival website. Includes collaboration with Marketing Director, event and sponsor teams.
• Assist in development of Festival’s yearly website, including working with Marketing Director to design website, collect content, ensure premium user experience and continually update website copy, event information and other items.
• Manage Festival’s email marketing campaign to develop and deliver NYCWFF’s bi-weekly email blasts including copywriting, content development, execution of a template, sponsor content management and delivery in conjunction with NYCWFF’s web team.
• Work closely with sponsor team and directly with several sponsors on fulfilling marketing assets promised to sponsors.
• Oversee NYCWFF’s three social media accounts based on existing strategy and voice, including management and execution of social media calendar - daily content updates, development of original content, sponsor management and fulfillment, influencer relationships and live day-of event updates. Oversee a social media contractor from May – October to assist in all social media efforts.
• Work with Marketing Director to gather and analyze post-festival recap data, including assessing media value, audience reach and advertising breakdown.
• Collaborate with Marketing Director to maintain NYCWFF brand by reviewing and approving all assets developed by a third party or sponsor that include the NYCWFF brand name, logo, etc.
• Support Marketing Director with photography and videography to gather event and sponsor content in preparation for and during events.
• Manage representation of media partners across all NYCWFF creative materials.

About You

You are a highly-motivated self-starter, creative, organized, resourceful and enthusiastic who also has a love for event marketing and all things food and wine. You thrive in a fast-paced and dynamic environment, can wear multiple hats on any given day, and enjoy seeing all your hard work come to fruition. You possess an entrepreneurial spirit: creative, self-driven, resourceful and solution-oriented. You have a strong ability to organize your own work and perform independently while closely and appropriately coordinating with team members.

In addition, the right candidate meets the following requirements:

• Bachelor’s degree required, preferably in a related field (e.g., marketing, advertising, business, event management, hospitality and tourism)
• 2-3 years of experience in the marketing or advertising industries. Experience with a food and/or lifestyle brand or event marketing is a plus.
• Proficient with Microsoft Office (Word, PowerPoint and Excel), Adobe Creative Suite (Photoshop, InDesign, and/or Illustrator) and social media platforms including Instagram, Facebook and Twitter. Instagram story and reel development experience a plus.
• Experience with Airtable or other CRM/database programs is preferred
• Demonstrated proficiency in writing both creative, promotional copy and business content.
• Demonstrate strong interpersonal, intercultural, and verbal/written communication skills, with a solid understanding of digital and social media.
• Excellent ability to integrate into teams smoothly and understand requirements quickly.
• Demonstrate a high level of reliability, organization, and follow-through.