Integrated Marketing Strategist (Hybrid)

Hinge is looking for an experienced Integrated Marketing Strategist to join our marketing team, reporting into the Director of Brand Strategy.

In this role, you will develop the creative strategy for global, multi-channel brand campaigns as well as evergreen performance initiatives. We are looking for an insights-driven, strategic thinker with demonstrated experience building inspirational strategies that push the boundaries of how and where marketing can be done.

Responsibilities:

Author creative briefs, comms frameworks, and campaign ecosystems for global, multi-channel brand campaigns aimed at increasing awareness among Gen Z & LGBTQIA+ daters

Lead tactical briefs for campaign and standalone marketing tactics (e.g., social, influencer, podcasts, OOH, streaming, etc.), anchored in media insights

Manage agency partners and process for research & insights, creative strategy, comms planning, campaign journeys & ecosystems, and reporting

Partner with influencer, media, and creative teams to test brand messaging that raises brand awareness and drives app downloads across paid media platforms

Proactively identify and share sticky insights from competitive and cultural research that can inform marketing strategies

Partner with Product Research and Comms teams to unearth compelling, data-driven audience insights that can inspire creative briefs

Support marketing managers in core and European markets to develop post-campaign reporting, identifying insights and learnings that help inform future strategies and plans

Collaborate with Director of Brand Strategy to create and sustain an insights-sharing process with cross-functional teams (e.g., product, community, etc.)

Become the marketing team’s resident expert on emerging platforms and new media opportunities

Experience

4+ years of creative strategy, comms planning, and/or social media marketing. Agency and in-house experience is a plus.

Proven track record of authoring big and small creative briefs to kick start projects. Strong ongoing collaboration with creative teams through campaign development is a must.

You’re a strategist at heart and have a real passion for making informed decisions, grounded in audience, competitive, and/or cultural insights.

You know how to work autonomously and self-manage across multiple different projects at a time, all while keeping track of the details in each.

You’re highly collaborative and love to push creativity and innovation into all of your work.

You get excited by the idea of managing complex projects, building processes, and creating alignment across many teams and stakeholders.

You’re comfortable designing quantitative and qualitative research methodologies to unearth powerful insights.

You have strong copywriting chops and are able to express complicated ideas into everyday language.

The salary range for this position is $128,000 - $154,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in New York City. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

Our Company:

Hinge is the dating app designed to be deleted. In today’s digital world, singles are so focused on sending likes and looking through profiles that they’re not actually building meaningful connections and going on dates. Hinge is on a mission to change that by designing the most effective app experience. On Hinge, there are no rules, timers, or games. Instead, you’ll have unique conversations over the text, photos, and audio you’ve shared on your profile. And it’s resonating with daters. Hinge was the fastest-growing dating app in the US, UK, Canada and Australia in 2019 and 2020.

Our Culture:

Authenticity: Share your genuine thoughts and opinions directly.

Courage: Invite and deeply consider challenges and criticism.

Empathy: Be empathetic, communitarian and trustworthy.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.