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Posted January 13, 2023
TOM FORD BEAUTY

Director, Global Marketing - TOM FORD BEAUTY

TOM FORD BEAUTY
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $113,500 to $195,000 Annually

Support the Global Marketing Vice President with the management, development and implementation of product marketing strategies, portfolio and innovation pipeline for TOM FORD’s skincare business to win in the marketplace and drive growth in core regions and channels

Key Responsibilities

INNOVATION STRATEGY

  • Lead 3-year innovation strategy and marketing calendar for Skincare business by leveraging insights and analytics in support of brand's strategic direction, priorities and market share objectives
  • Manage product development pipeline including focus in fast-growing categories and subcategories, hero products, and brand-building channels
  • Carry out white space opportunities based on findings from consumer insights and social listening
  • Prepare Product Development briefs in partnership with PD identifying winning concepts and breakthrough innovation ideas
  • Lead execution of product marketing strategy including full NPL process, product architecture, product launch and go-to-market strategy
  • Lead new category launch strategies (positioning, pricing, distribution, region)
  • Infuse superior storytelling (hero ingredients, claims…) to new product launches

OPERATIONAL MARKETING & GO-TO-MARKET

  • Manage end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset
  • Build strong partnerships with cross-functional teams to develop launch strategies and deliver product launches. Direct and partner for functional alignment and adherence to key project milestones.
  • Partner with regional marketing leaders. Support guidelines for development of regional marketing programs.
  • Support and guide the development and strategy for forecast offerings and bulletins detailing new program introduction and execution. Liaise with Global Demand Planning.
  • Develop 360 execution strategy with cross functional groups (including Consumer Marketing, Product Marketing, Creative, Merchandising, PR, Education and Special Events).

FINANCIAL MARKETING

  • Lead cost of goods management; value analysis; implementation of feasibility approval process.
  • Lead global pricing strategy
  • Ensure innovation sufficiency and COGs efficiency to meet overall brand financial objectives; including pricing and SKU management for makeup and skincare categories
  • Allocate and assign tooling budget investment priorities based upon brand vision

TEAM MANAGEMENT

  • Lead one direct report
  • Nurture an environment of trust, accountability, and passion for beauty that encourages learning and rewards different perspectives
  • Establish weekly priorities and key team deliverables

Qualifications

Qualifications

  • Understanding and appreciation that Licensor (Tom Ford) is the brand voice and creator; creativity in expressing and executing Licensor’s vision in all marketing related elements.
  • Undergraduate degree required, MBA preferred.
  • 6+ years of work experience in global marketing (3-4 years specific to skincare).
  • Strong strategic thinking and problem-solving skills.
  • Knowledge of luxury segment and consumer mindset in fashion and/or beauty.
  • Strong leadership, influence, organizational and project management skills.
  • Excellent written, verbal and presentation communication skills.
  • Exceptional ability to motivate and develop top talent.
  • Minimal travel required.
  • Financial fluency
  • Disruptive mindset

The anticipated base salary range for this position is $113,500 to $195,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].