Director, Marketing & Communications

Who we are:

The Ad Council is where creativity and causes converge at scale. We are a national non-profit organization, bringing together the brightest minds in the marketing, media, advertising and tech industries to inspire change around the most critical social issues facing our country. We produce and activate communications campaigns that drive awareness and behavior change, creating a lasting impact on American life. We are behind the iconic social good communications programs featuring Smokey Bear, "Friends Don't Let Friends Drive Drunk" and “Love Has No Labels." Our unprecedented efforts around COVID-19 now include the largest communications initiative in U.S. history, “It’s Up To You,” which educates Americans about the COVID-19 vaccines.

Job Summary

The Director, Marketing and Communications will be responsible for helping drive the overarching communications strategies for the Ad Council’s social good campaigns. The position will focus on developing PR and social media strategies (both B2B and B2C) to extend the reach and impact of 4-6 national social good campaigns, which address some of the most critical social issues facing our country.

The compensation for this position is within the range of be $90,000 – $95,000 annually (based on experience level). The compensation package also includes an annual incentive, comprehensive benefit offerings, and generous paid time off.

What You’ll Do:

• Develop and implement holistic strategic communications plans (public relations and organic social media) for multiple national social good campaigns reaching various audiences
• Write, review and edit communications materials, including press releases, talking points, blog posts, and content/messaging for social media communities
• Identify, onboard and manage external PR and social agencies, vendors and partners.
• Perform in a client-facing role, including presenting communications plans, securing buy-in and alignment, managing expectations and deliverables, and incorporating feedback
• Collaborate with, mentor and manage teammates to deliver on project needs and strategies and support their growth
• Analyze campaign news coverage and social media content performance to craft recommendations for driving continued impact
• Stay abreast of relevant current events, cultural moments and industry trends to identify opportunities for the campaigns you manage to become part of the national conversation (through earned media and/or social media strategies)

What You’ll Bring:

• 6+ years’ experience in a corporate communication, public relations, social media, journalism or other relevant role
• Excellent communicator—great oral, presentation and writing skills
• Experience developing and managing others
• Client management skills—presentation skills, ability to navigate challenges and build lasting relationships.
• Has the ability to build and engage strategic partnerships with a broad network of stakeholders.
• Innovative / Forward-Thinking— able to develop or support the introduction of new and improved ideas, processes, procedures to support the success of the campaigns and/or the effectiveness of the team.
• Strong project management—organized and detail-oriented with a capacity to thrive in a team-oriented, deadline-driven environment across multiple projects.
• Social Media and PR savvy—fluency with strategies across a range of social platforms and public relations tactics
• Team player—ability to work cooperatively and collaboratively with staff within and outside of the department.
• Passion for causes, volunteering and/or philanthropy a plus.
• Ability to work East Coast hours.

What you’ll get:

All full-time the Ad Council employees are eligible for:

• Full remote work arrangements; Robust and flexible time off; Parental/Caregiver leave; “Health” days.
• Comprehensive Medical, Dental and Vision plans; Health and Flexible Savings benefit; Reimbursement toward health and wellness expenses; Additional insurances for your spouse/children/pets.
• Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions.
• Professional and skill-based development opportunities; Tuition Reimbursement.

What we’re committed to:

At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.

The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status.

The Ad Council invites all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below.

How to reach us:

To apply online: https://www.adcouncil.org/join-our-team

Email: ([email protected])

Fax (212) 922-1676

or

Ad Council

Attn: People Operations Team

815 2nd Avenue, 9th Floor

New York, NY 10017