Marketing Specialist/Mgr

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe BDR Center of Excellence works with sales & marketing to build effective Outreach, email, and enablement content that helps BDRs get to quota faster.

You’ll be integral in the rollout of strategic sales processes for the BDR teams across the entire Adobe DX and DMe business, working closely with the other members of the cross-functional COE team to roll out content & training together for BDR teams! We will partner with Marketing, BDR Leadership, Sellers, Operations, and others to identify and coordinate COE priorities and lead projects to completion. You’ll optimize our go-to-market strategy with a focus on onboarding, product, process, and sales tools/technology in a measurable and repeatable way.

You’ll be an integral part of the Outreach/Dynamics integration, working with internal and external stakeholders to be a voice for the BDR organization. You’ll need to have a strong understanding of BDR workflows when prospecting inbound & outbound leads/contacts and be able to problem-solve and test new processes for the BDRs within Dynamics.

Your work will have immediate, measurable impact, and you’ll help report on progress and the state of the business to senior leadership! You’ll listen to BDR feedback and always be looking for ways to keep improving the GTM tools we provide our BDRs with.

The ideal candidate has a degree in business, communications, or a related field, and experience on a sales or marketing team at a B2B SaaS company.

Responsibilities:

• Develop new go-to-market strategies for existing & additional Adobe products and work with internal and external partners to develop onboarding and continual development for those products. Specifically focus on the DMe business – creating, implementing, and testing new GTM strategies.
• Align COE Resources to support the needs of specific organizational challenges through small group trainings, manager trainings, and larger enablement sessions. Build out DMe resources and content strategy to supplement what’s already been created for DX.
• Assign and collaborate with DMe content creators (BDRs) to identify content needs and work collectively with FLM’s to define goals, track accordingly, and ensure BDR adoption.
• Lead the Onboarding experience for new BDR’s in tandem with Adobe Sales Academy across all Adobe Commercial Products (Adobe Story, Product Training, Tools and Process Training, etc.)
• Measure the qualitative and quantitative progress of new BDRs
• Decrease Time to First MQO, SQO by building processes that decrease the time it takes for new BDRs to be productive and acquire their first MQO/SQO
• Possess extensive knowledge of Adobe products
• Ensure consistency of process, use of technology, and BDR tools across Adobe DX teams and regions
• Align with sales leadership for ongoing feedback on process, tools, technology and training. Identify gaps, define requirements, and gain alignment on solutions

Requirements

• 2+ years of Enterprise selling experience
• Degree in marketing, communications, or a related field encouraged
• Experience on a sales or marketing team at a B2B SaaS company
• Technical expertise of SFDC required, Dynamics encouraged
• Technical expertise with a Sales Engagement Platform (Outreach, Salesloft, or Groove)
• Former sales or business development representative or managers encouraged

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists (http://www.adobe.com/careers/awards.html). You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In (

;list=UUlDSu3-Y4-BfI08784K-P4g&feature=share&index=1) approach where ongoing feedback flows freely.

If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog (http://blogs.adobe.com/adobelife/) and explore the meaningful benefits (http://benefits.adobe.com/) we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $75,500 -- $159,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.