Social Marketing Senior Manager - Fantasy Sports & Marketplace
At DraftKings, we're inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space and are propelled by constant curiosity and diverse perspectives.
Be the strategy behind the game.
We are industry trailblazers that don’t just consume the stuff in our category, we define it. We are passionate about creating branded content and the people we make it with. Volume, speed, agility are our hallmarks. We are looking for an experienced Social Marketing Senior Manager, who has a deep understanding of the social media landscape. To be successful in this role, you will need a comprehensive understanding of Fantasy Sports and the emerging NFT and Web3 space with a passion for collaboration and connecting with customers. Sound good to you? Join us.
What You’ll do as a Social Marketing Senior Manager:
- Drive the day-to-day strategy and content execution for DraftKings Daily Fantasy Sports, Marketplace, and Reignmakers products across Twitter, TikTok, Instagram, Facebook, YouTube, etc.
- Collaborate cross functionally to implement content strategy, analyze results, identify opportunities and to optimize the creative output
- Manage content lanes, constantly iterating on what’s working
- Partner with media on paid strategies and planning for key investment moments throughout the year
- Manage weekly programming in order to support partner content (e.g. ad sales, SP, influencer, media, etc.) as well as live content and other high performing lanes of work
- Partner with Ops team to support promotions and ensure bet mix messaging is fully integrated into programming
- Ensure creative teams are equipped with the information they need to deliver engaging, authentic work
- Drive awareness and engagement with in-app social product and leverage “influencers” within our player community
- Keep up with the latest industry trends, strategies, channel offerings and technologies in service of cultivating new ideas
- Manage Associate level employee, providing clear direction to help achieve team goals and support career development opportunities
What You’ll Bring:
- Minimum 6-8 years of previous editorial or social media experience in sports news (working in social media, sports design or journalism preferred)
- Extensive knowledge and mastery of social channel mechanics, best practices, and building engagement (YouTube, Twitter, Instagram, TikTok).
- Comprehensive understanding of DraftKings Fantasy Sports, NFTs, and Web3
- Demonstrated management of leading social marketing strategy
- Proven track record of culturally relevant, engagement driving work in the social media space
- Critical thinking under pressure and proactive problem solving approach with changing priorities in a fast-paced environment
- Strong attention to detail and an ability to map out social feeds that feel unique to each DraftKings product
Join Us!
Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.
We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.
Ready to build what’s next? Apply now.
As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.
