Coordinator - Social Media

BE PART OF SOMETHING REAL

POSITION TITLE: Coordinator – Social Media

Position Overview

American Eagle Outfitters Inc. is seeking an energetic and enthusiastic team member to join our best-in-class social media team as a Coordinator – Social Media. This role reports to the Manager - Social Media.

American Eagle is the #1 jeans brand in the US and is ranked as one of the most loved brands by Gen-Z. Our brand celebrates the optimism of youth and is created for anyone and everyone. Our people come first. We employ more than 30,000 employees around the world, and we believe that a truly diverse workplace is the result of an inclusive culture. It’s about more than simply bringing together people who are different, it’s about celebrating what makes us real. If you are seeking a work environment where everyone’s opinions are valued and heard and where you are encouraged to dream, think bigger, and work in a highly collaborative and fast-paced environment, then we’d love for you to join our team.

Our Coordinator – Social Media will assist our in-house and award-winning social media team that is responsible for creating engaging content and achieving business objectives. You will get a chance to have your hands touch everything from talent collaborations, partnerships, photo and video shoots, influencer, and content creation. We are looking for someone who not only has a pulse on what’s new, happening, and exciting but also who feels embedded into those communities. A zest for culture and understanding of trends is critical for success in this role.

This role is initially open to candidates who live outside of the Greater New York City area working east coast hours. However, candidates who apply will eventually be required to relocate to the NYC area at their own expense to work in a hybrid office environment and per NY State laws, must be fully vaccinated for COVID-19.

What A Week Looks Like

• Manage the scheduling and coordination of posts across all channels utilizing 3 rd party scheduling platforms.
• Organize content and posts in internal calendars, project management platforms and execute changes and updates as needed.
• Monitor social media posts for opportunities to fulfill customer needs and questions (general community management).
• Post content across platform (some weekend and holiday work will be required in this area).
• Drafts and writes copy for social media posts.
• Generates weekly “trend reports” that help influence social strategy and inform senior leadership of social media trends.
• Frequent contribution and engagement with our customers, followers, and Gen-Z across social media.
• Coordinate calendars and schedule meetings, take meeting notes, send post-meeting recaps.
• Pull weekly and mid-week performance reports and provide data-driven recommendations for improving performance and engagement of social content across channels.
• Coordinate with Paid Social, PR and Influencer teams to fulfill cross-functional tasks and needs as assigned.

What You Have

• 0-2 years of experience working within the social media space.
• Personal or working experience and knowledge of all social media platforms.
• A strong writer who can write engaging social copy, understands Gen-Z trends and reads comment sections religiously.
• A bachelor’s degree from a four-year university in marketing is preferred but not required.
• Interest in fashion / retail. Experience working at a retail store previously will help.
• An understanding of eye-catching and scroll-stopping content across TikTok, YouTube and Instagram.
• Organized, enthusiastic, hard-working and a “not above any task” attitude is required.
• A strong desire to learn and an ability to take feedback and apply it with a positive attitude.
• Previous experience working in Sprinklr, Sprout, Dash Hudson or similar platforms preferred.

What We Offer

At AE, social media is truly valued as amongst the front line of impact for our brand. You’ll get the opportunity to make instant and visible impact on how our brand engages with customers and potential customers. Our team also offers:

• A hybrid office setup where we value work/life balance.
• A career path where everyone who works on the team has the opportunity to define and succeed in their roles.
• Generous PTO, sick days, mental health days, and floating holidays.
• A highly diverse and collaborative team where everyone’s opinion is necessary and where we often look to younger associates to help define our brand on social.

Pay/Benefits Information

• Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here .
• AEO may also provide discretionary bonuses and other incentives at its discretion.

AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.