LN Concerts, Director of Social Media

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.co... Nation’s Concerts Division is where tours are born, artists come to life, and fans get to experience the rush of live music. From our dozens of owned/operated Amphitheaters to our Global Touring team, from Ticketing and Venue Operations to Marketing and Sales... we foster a fun and upbeat work culture with no shortage of opportunities. With perks ranging from free concert tickets to dog-friendly offices, to progressive benefits like student loan reimbursement and adoption/fertility support... it’s no wonder we are certified as a Great Place to Work organization and one of People Magazine’s “50 Companies that Care”. We want everyone to feel like they belong and can thrive in our community, so we strive to help you achieve your career and personal goals. Live music is our passion and where we find our common ground. There has never been a better time to join Live Nation.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

About Our Team

Our team is composed of Editorial Content & Social experts with a goal to share the magic of live music to fans all over the world via amazing, exclusive content. We capture emotive, unique moments that celebrate artists and delight fans with bespoke storytelling. We do this by collaborating with artists, tour marketers and Creators to plan, create and distribute editorial content that fans can’t see anywhere else and can’t wait to share with their friends.

THE JOB

We are looking for a highly organized, Social Media obsessed person who will work closely with the Senior Social Director and be responsible for our overall Social strategy, leading the planning and execution of a high volume of artist-led Live Nation stories and content to live on multiple Social feeds (Instagram, Twitter, Facebook, TikTok, YouTube). You are a strong communicator, passionate and motivated with an entrepreneurial spirit - able to collaborate with many stakeholders across the business, earn trust and sell ideas to internal teams, work with design teams and direct agency teams to deliver bar-raising Social creative at pace and scale. You will be part of an integrated editorial team, so having a good understanding of the full marketing mix is a plus.

What This Role Will Do

• Help steer the Live Nation brand strategy and representation on TikTok, Instagram, Facebook, Twitter, YouTube and any other digital outlets where music fans congregate online at scale
• Have expert knowledge and able to stay on top of evolving trends on all primary platforms (above) and also research and educate the wider team on newer platforms including Twitch, BeReal, Reddit, Discord and others
• Have strong relationships with each social channel’s entertainment or other relevant teams to properly maintain awareness of and beta test new and relevant product offerings
• Ideate Social-first creative, alone, as part of a team and/or by directing multiple agencies to produce ground-breaking content
• Ability to self shoot on-the-fly mobile phone content for concerts and events for our feeds
• Proven skills in community management and posting directly onto feed and engaging with fans in our agreed TOV
• Proven skills in social data and analytics, lead in KPI and metric setting and able to form digestible performance summaries to share with wider business stakeholders
• Work closely with Social Content, Paid Social and Social Analytics teams to ensure key delivery goals are met
  
  

What This Person Will Bring

• 6-8 years of experience overseeing corporate social media accounts and developing multi-channel content
• Proven knowledge of trends across social media and within each particular social platform
• Strong written and verbal communication skills
• Strong attention to detail
• Proven ability to adjust priorities based on new information, meet deadlines, and successfully operate in a fast-paced work environment
• Experience boosting posts on social platforms
• Relationships with entertainment and/or music marketing teams within each social company
• Relationships with influencers, influencer management companies and agencies a plus
• Strong understanding of and experience with social media platforms and their business account backends
• Ability to multi-task and communicate effectively with different levels of the organization
• Proficient in Microsoft Suite
• Experience working with Sprinklr, Spredfast, Sprout, Later, Keyhole, Julius and/or other similar software
• Bachelor’s Degree in Marketing, Advertising, Public Relations, or Communications
• Live Nation’s policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within 24 hours of entering an office.
  
  

BENEFITS & PERKS - Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network
  
  

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

• Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of
  
  

Colorado will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the CO EPEWA, a potential new employee’s salary history will not be used in compensation decisions. Salary Range $100K - $125K

The expected compensation for this position in California is:

$100,000.00 USD - $125,000.00 USD

• Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.