Senior Social Media Strategist

FleishmanHillard Texas is looking for a curious and dynamic Senior Social Media Strategist to join our fast-growing Media & Platforms team. Our team sits at the intersection of earned, paid and owned and is composed of analytics-driven, channel-agnostic strategists who understand the complex modern-day customer journey and are passionate about delivering integrated solutions for clients that drive measurable results.

This is not a traditional PR job. We’re looking for well-rounded strategists who have diverse, eclectic experience, who are excited to learn from some of the brightest minds in the industry, and who are looking to take their career to the next level during a time of incredible transformation. We want to hear from you if:

• You are a PR professional who knows there is more to PR than getting a media placement and wants to push the boundaries of what the practice can and should do
• You are a digital strategist who knows the value of creating movements with target audiences and is excited to join an agency that puts that at its core
• You are a marketing strategist who understands the incredible power of earned and is looking to pair their strong marketing knowledge with the science and art of PR
  
  

We believe a diverse team brings a wider range of personal and professional experiences and perspectives, and we recognize that diversity and inclusion benefit our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ community, veterans, and individuals with disabilities. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our DE&I goals.

Responsibilities

• Provide daily counsel on channel/platform strategy and best practices to a variety of account teams and clients across several verticals
• Pull data and/or analyze available insights and deliver analysis to inform strategy and activation
• Work in tandem with the account, strategy, analytics and creative teams on integrated program development and execution of omni-channel programs
• Engage in, and support, day-to-day client communication and presentations, including POVs
• Partner with creative and account teams to ideate and implement original engagement tactics, have a shared responsibility in the work
• Build relationships with clients, internal team, and vendor partners
• Cultivate diverse teams and contribute to an inclusive working and learning environment
  
  

Qualifications

• Minimum of 5 years of experience in the communications, social/digital and/or marketing fields
• Experience in an agency team environment with exposure to creative, digital, paid media, website, search, etc. and a solid understanding of how PR connects and enhances those disciplines
• Solid understanding of the full marketing ecosystem inclusive of paid, social, influencer and PR
• Understand the value of earned programming and how PR has evolved and translates in today’s complex media environment
• Fluent with a wide array of analytical tools - from audience planning to social listening to predictive analytics - and able to precisely brief analytics team and/or perform data pulls on their own
• Passionate about the quickly evolving PR environment with a strong POV to share with clients and colleagues.
• Research skills, with the ability to generate data-based insights to weave into the strategy process.
• Superior communication, organizational, and time management skills
• Proven ability to independently manage multiple priorities in a fast-paced environment
• An eye for innovation and the next emerging platform or partner to consider as part of future programs