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Posted January 30, 2023

Digital Strategist

Furman Roth Advertising
New York, NY, USA Hybrid ⚠ [Archived] No Longer Accepting Applicants

DIGITAL MARKETING STRATEGIST

Furman Roth Advertising in NYC is seeking Digital Marketing Strategist to manage, execute, optimize, analyze and report on integrated paid media campaigns. This is a hybrid position working in-office 3 days a week and 2 days remotely.

Unique position and good opportunity for hands-on professional with background in digital marketing to work with clients in Higher Ed and other verticals. Candidate should have excellent verbal and written communication skills for interacting with clients and should be comfortable developing and making presentations to mid and high level marketing executives. Need to be detail oriented and have a keen sense of time management.

Enjoy a supportive team and become an important team member overseeing multichannel advertising campaigns aimed at generating awareness and conversions that meet or surpass our clients’ goals…all while being part of a fun, collaborative and “wear many hats” environment.

Skills and Qualifications required:

  • 3-10 years’ hands-on experience in digital campaign setup, management, and optimization, including Google Ads, Facebook Ads Manager, Snap Ads, LinkedIn.
  • High level of proficiency and hands-on experience in Google Analytics, Google Data Studio and other data tracking and visualization tools and methods to assess and improve ROI of campaigns and provide timely reporting.
  • Certifications (Google, Facebook Blueprint, etc.) and experience with Google Tag Manager a plus.
  • Must be able to successfully manage digital campaign execution and optimization for multiple clients, meet tight deadlines and balance multiple and ongoing projects concurrently
  • Ability to analyze, report and present data in a clear and insightful manner.
  • Should be up to date with latest digital trends, best practices and ad platforms.
  • Strong command of MS Office Suite (Excel, PowerPoint, Word) and Google professional applications (Google Drive, Docs, Sheets)
  • Higher Ed marketing or Ad Agency experience a plus.
  • Experience with any traditional media a plus
  • Ability to multitask, meet deadlines and respond to client needs for multiple clients.

Please list any other marketing related skills you might have (& your proficiency).

We offer competitive compensation package including 401k plan, plus profit sharing and health benefits, annual bonus and annual salary increases. If you are ready to make a move and put your expertise to excellent use with an exciting and growing company, please email your resume and salary requirements to: [email protected].