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Posted January 30, 2023
the LEGO Group

B2B Sr. Lead Generation Manager

the LEGO Group
Boston, MA, USA ⚠ [Archived] No Longer Accepting Applicants

Job Description

If you want to help inspire more children through Education this might be the opportunity for you

If you are energized about contributing with impactful lead generation campaigns that reach a broad set of partners to support our goals, join our team

Play your part in our team success!

At LEGO® Education, you contribute to our quest to give children the best possible learning experiences through purposeful play. Our goal is to deliver high-impact innovation concepts with a focus on interlinking education with the physical and digital LEGO® experience. Through our focus on science, technology, engineering, arts and math (STEAM), we want to enable every student to develop the knowledge and skills they need to succeed at school and in life.

As the B2B Sr. Lead Generation manager, you will play a key role in reaching the target audience of education decision makers and teachers in the US to ultimately achieve set goals, including revenue targets. You will work closely with the US Marketing Director as well as Sales and colleagues in the Global Marketing team to optimize both Lead Generation marketing tactics as well as processes.


Core Responsibilities



  • Use global content to drive efficient lead campaigns across channels.
  • Build out e-mail marketing strategy and plan and champion end-to-end customer experience
  • Champion and continue to improve processes in collaboration with Sales, CRM and other relevant functions
  • Manage marketing end of CRM tool and continue to build out tech stack requirements
  • Set, track and report Key Performance Indicators and deliver insights to inform future plans and enable agile decision making.
  • Stay up to date with latest digital marketing and lead generation trends and implement as appropriate
  • Interim; manage outsourced lead qualification resources to maximize Return Of Investment and improve processes across Marketing & Sales


Do you have what it takes?

Remember to attach your CV in PDF format.



  • 3 to 5 years’ of proven success in leading all aspects of large-scale lead generation in B2B seeting to strict performance goals at scale (CPL, CPA, ROAS, LTV focused)
  • Expertise across a wide range of lead gen tactics/channels (Paid Media, SEO, Social, Email/CRM, Affiliates) with experience driving execution across each channel.
  • Strong understanding of lead scoring and nurturing methodologies and processes.
  • Strong understanding of B2B tactics and collaboration with field sales force
  • Expertise with CRM as well as other data platform and analytics tools


Join the global LEGO® team

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

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