Senior Marketing Associate

About rhode:

Rhode is a line of curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time. It was important to us to build a value driven business. At rhode, we believe in: Simplicity. Affordability. Authenticity. Quality. Transparency.

About the role:

The Senior Marketing Associate will be responsible for creating and executing brand marketing strategies in an effort to elevate the rhode brand while driving awareness and growth. Reporting to the Senior Director of Marketing, the Senior Marketing Associate will own and project manage brand initiatives and campaigns while collaborating cross functionally to develop 360 brand marketing plans.

Key Responsibilities:

• Craft and execute brand marketing strategies that result in an elevation of the rhode brand and overall brand awareness.
• Lead brand and campaign planning by overseeing timelines, budgets and end-to-end execution.
• Implement measurement tools to measure brand marketing performance in an effort to ensure overall success and effectiveness.
• Oversee the development of lifestyle marketing creative, including SMS and email assets, in partnership with both internal and external creative teams. Partner with these teams in the editing and proofreading process.
• Develop 360 brand marketing plans in partnership with cross-functional teams to tell key stories and celebrate launches, with focus on consumer and community engagement.
• Create strategic go-to-market documents, briefs, comms plans and campaign calendars.
• Partner with all teams across the organization to build the marketing calendar that will be leveraged across e-commerce, acquisition, crm, PR, influencer and social.
• Support the development of overarching messaging to support brand and growth team goals.
• Work on-site for events and IRL activations to execute and drive results.
• Partner with multiple PR agencies and other critical partners to develop best-in-class creative, leveraging traditional and emerging channels while supporting their day-to-day needs.
• Report on the success of always-on marketing initiatives, brand moments and events to key stakeholders to determine effectiveness and provide actionable recommendations for the future.

Who are we looking for?

• You'll have 3 or more years of marketing experience, with a focus on brand management.
• You're comfortable developing innovative marketing plans with defined objectives on a global scale.
• You've demonstrated a strong ability to manage and develop relationships internally and with external partners in order to oversee and execute projects effectively to completion.
• You have a bachelor's degree in marketing, communication or experience in a relevant field.
• Having start up experience is a big plus!

rhode, an equal opportunity employer, is committed to equal opportunity for all employees and applicants. The Company recruits, hires, trains, promotes, pays, and administers all personnel actions without regard to race, color, religion, creed, sex, gender, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, reproductive health decision making, or any other status protected by applicable law. The Company also makes reasonable accommodations for qualified applicants with disabilities in accordance with all legal requirements. Any applicant who requires assistance with the application or resulting process should contact People & Culture ([email protected]) to request that accommodation.