Posted January 31, 2023
Who we’re looking for an ambitious and creative, but flexible and well-organized influencer strategist who will deliver and execute an effective PR strategy and who is not afraid of experiments to build the reputation and boost the effective media coverage
RESPONSIBILITIES
- As a part of Marketing team, develop and implement cross-channel PR& Influencer strategy
- Develop a content strategy that will fit the communication and business goals and execute it for social media accounts and other channels
- Build loyal communities around our clients' content and improve audience engagement with it
- Execute and optimize publishing at various platforms & channel
- Monthly reporting on analytics across channels: we need you to be comfortable diving deep into the back end of various platforms and identifying key insights that can help drive growth
- Remain on the pulse of influencer content trends to ensure creative, maximum exposure
- Share insights and best practices for media and events activity across markets & regions
- Develop media activations across digital including engaging, educational and socially shareable ways of bringing Dyson technology to life across all categories, for both new product and non-product campaigns
YOUR PROFILE
- 5 + years’ experience in influencer marketing & communications – preferably in b2b SaaS solutions
- Experience in channel community building & management - from scratch is a plus
- Excellent verbal and written communication skills
- Understanding of digital media analytics dashboards and how to navigate them
- Multi-platform: Experience working across a range of social media channels with competency in digital marketing and social media
- Project management skills: including experience of working across complex multi-stakeholder initiatives
- Strong presentation and executional skills
- Serious attention to detail
- Self starter / proactive
