Influencer and Content Marketing Manager

Reef was born in 1984 out of an idea by entrepreneur brothers from South America, Fernando and Santiago Aguerre. They founded Reef with a love for the beach, surfing, and a passion to create high-quality products to fit their active lifestyles. Now more than 30 years later, Reef is the global footwear and apparel brand that connects us to the fun freedom, and spirit of the beach.

Reef draws on the spirit of the beach to offer instant comfort, style, and versatility for the core surfers and beach lovers alike. Designing casual footwear and apparel that combines function and fashion with technology and eco-friendly materials.

As an organization, Reef is comprised of a diverse group of beach enthusiasts, surfers, artists, and innovators all driven by the same passion and relentless spirit of our founders. That same spirit is what attracts some of the greatest surfers in the world like Mick Fanning, Rob Machado and Mason Ho to be our Ambassadors, partners and design consultants.

As an industry leader, Reef is committed to setting the standard for environmentally and socially responsible innovation and outreach. We are committed to the environment through our design and production by the use of water based glues, recycled materials, and other low-environmental impact materials, along with our support of activist organizations like the Surfrider Foundation. As a company, we encourage and empower our employees and brand advocates to give back and make an impact.

We take great pride in our ability to facilitate learning opportunities for our employees by providing the resources and tools necessary to build each individual’s personal strengths to achieve future goals. In order to prioritize career growth within our company, Reef offers courses on topics such as Leadership, Communication, Collaboration and Technical Skills to ensure our employees are self-motivated and developing to the pace of our rapidly, growing business.

Start your journey at Reef.

Manager, Influencer and Content Marketing

REEF is looking for an experienced & driven marketer to build and execute our influencer and content marketing program. This person will be responsible for building and executing the playbook to meet our revenue, awareness, and content creation objectives.

This is an opportunity to play a significant role in shaping the direction and success of this marketing program. Since the team will be small initially, you must be both strategic and someone who loves to get their hands dirty. To start, this role will be a high-impact individual contributor and pending business performance & success, have the opportunity to build a team.

How You Will Make a Difference:

• Build and execute influencer marketing playbook that meets revenue, awareness, and content creation objectives
• Utilize discovery & management platform to recruit & build a variety of advocates (Influencers, Content Creators, Customer Fans & Affiliates), partnering with Brand Team that leverages it for Pros, Ambassadors & more to evaluate if it meets needs to scale
• Establish goals and KPIs to measure success of the program; oversee tracking live dates and lead reporting of content for real time optimization
• Write and facilitate creator briefs to drive creator selection, product recommendation, and trend identification
• Source UGC style content for appropriate digital platforms– part of your job responsibilities will entail sourcing engaging content to be used in emerging platforms like TikTok
• Manage and deploy influencer and affiliate marketing budget across initiatives
• Partner with marketing team to enable cohesive, brand-enhancing storytelling through our paid and organic social channels
• Raise the team’s digital IQ – by keeping up on the latest trends, you will share important trends that REEF can take advantage of to connect authentically with consumers. This will help raise the entire team’s digital intelligence
• Oversee our influencer strategy execution across gifting, events and activations, and content
• Execute affiliate marketing, especially as it relates to influencer commissions
• Manage promo strategy and execution (in partnership with site team)
• Partner with Sr. Mgr., Site Experience in defining content pillar strategies that meet SEO objectives and lead execution of content (e.g., blog content for REEF.com) and amplification
• Always-on influencer campaign support - including but not limited to product education and guidelines, values match compliance and legal clearance

Skills for Success:

• High initiative and can turn ideas into action
• Exceptional organizational skills with attention to detail
• Good oral, written and verbal communication skills
• A natural relationship builder with the ability to connect & communicate with a network
• Experience in content creation
• Results-oriented and strong analytical skills
• Must demonstrate flawless attention to details, be a team player, multi-tasker, creative thinker
• Ability to multi task and handle a fast-paced role
• Ability to work efficiently under tight deadlines
• A creative thinker and problem solver who thrives in a fast-paced entrepreneurial environment & adapts quickly to changing requirements

Job/Educational Requirements:

• 4-5 years of social media or other relevant experience
• Passion for social media, storytelling, and trends
• Experience in influencer management and content creation with a track record of high impact & creative activations that met or exceeded key KPIs
• Experience in DTC brands or Ecomm business preferred
• Strong understanding of social media platforms and latest trends
• Proficient in Microsoft Suite
• Understanding of media measurement & attribution
• Understanding of web analytics is a plus
• College degree from an accredited university