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Posted February 03, 2023
BRANDED

Brand Marketing Manager

BRANDED
New York, NY, USA Remote ⚠ [Archived] No Longer Accepting Applicants
Compensation: $55,000 to $60,000 Annually

About

At BRANDED, we're building a next-generation consumer products company that transforms online businesses into massive global brands. Since our founding in late 2020, we've built a portfolio of over 40 amazing brands and have quickly become a Top 20 Seller on Amazon.

Fueled by proprietary tech and the international operational expertise of leaders from Lazada, Amazon, Alibaba, P&G, Mars, L'Oréal, SoftBank, and Goldman Sachs - BRANDED is the ideal partner to accelerate a marketplace brand's global growth.

Job Description

At BRANDED, we are building a global digital consumer product platform that transforms marketplace sellers into international brands loved by millions. We hire talented diverse individuals who are enthusiastic in partnering with the most successful founders of third-party brands on Amazon and other marketplaces to help them unlock growth and achieve global scale.

Since inception in late 2020, we have quickly scaled our team to 250+ employees and our platform to a growing portfolio of best-selling brands generating $150m in gross revenue. Through our global presence in New York, Paris, Miami, London, Berlin and Asia, we have the ability to create a preeminent global multi-brand e-commerce platform.

This role will give you the opportunity to work with BRANDED's leadership team composed of e-commerce pioneers and senior executives from Goldman Sachs, SoftBank, Lazada, Alibaba and Amazon. Leading investors have joined our journey including Target Global, Declaration Partners, Tiger Global, Kreos Capital, Lurra Capital, Regah Ventures, Kima Ventures and Vine Ventures.

About The Role

BRANDED is looking for a creative and strategic marketer who will spearhead the development and execution of brand organic content creation and campaign initiatives designed to build strategic brands within the BRANDED portfolio into true $100M challenger brands.

This is both a strategic and operational role. A great candidate will have demonstrated experience in building beloved consumer brands, creating great content, and guiding brand growth through creative & organic content strategy.

You are a creative thinker who has exceptional communication skills - written and verbal. You have your eye on what’s happening in culture and are up on the latest US consumer trends that could impact our cross-category portfolio of brands. You are a team player who is able to manage across multiple teams, projects, and priorities effectively.

This role will report to the Director of Brand Marketing and will work closely with cross-functional partners: Creative, Social Media, Performance Marketing, CRM, and Commercial Brand teams.

What You’ll Do

  • Drive the growth and development of assigned brands through building the marketing editorial & promotional calendar, with buy-in from cross-functional teams.
  • Ensure creative execution for successful implementation against the plan, working with internal creative agency resources.\
  • Ideate innovative brand messaging that interprets brand values and expansion strategy: this includes brief development, project management, content planning, and agency management, as needed.
  • Lead the assigned brand's organic social media strategy with support from creative functions and social media execution team.
  • Determine Influencer campaign strategy in partnership with the Influencer team and ensure briefs and UGC content are in the spirit of the brand & aligned with brand guidelines.
  • Ensure brand guidelines are respected in all organic content creation.
  • Measure and report out on the performance of brand marketing initiatives, and develop insights to inform future strategies.
  • This role is part of the Brand Marketing team, working across BRANDED's strategic brand portfolio

What You’ve Done And Enjoy Doing

  • Experience in brand marketing, creative and/or advertising.
  • Putting the consumer first and always driving the messaging with consumer insights in mind.
  • Developing full-funnel brand marketing strategies that leverage engaging, innovative content.
  • Project management with a track record of end-to-end project ownership and successfully delivering results in a fast-paced, dynamic business environment.
  • Highly organized, able to effectively prioritize in a fast-paced startup environment and create processes to streamline projects.
  • Consumer goods, beauty, or retail industry experience preferred.
  • Ability to work collaboratively across functions, work independently, and take initiative when appropriat
  • Creative thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment
  • Great verbal and written communication skills
  • Experience managing direct report(s) a plus
  • Bachelor’s Degree

The US base salary range for this full-time position is $55,000 - $60,000 + equity + benefits.

We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.