Free People Movement Associate Manager of Influencer Marketing

Free People began its journey in 1970, in a modest West Philadelphia storefront, offering plants and records, along with a few pieces of clothing. Though the name was changed to Urban Outfitters just a year later, Free People was revived as the company’s wholesale label in 1984. And it hasn’t looked back since.

The eclectic assortment quickly assembled behind it a fiercely loyal fan base, and this fueled the opening of FP’s first brick-and-mortar store in Paramus, NJ in 2002, along with the birth of freepeople.com in 2004, and the first mail-order catalog, which arrived in homes during the summer of 2005.

All the while, Free People has dedicated its energies to building a close-knit relationship with the FP community and continues to seek out new ways to foster and elevate this unique and meaningful bond.

Title

Influencer Marketing Associate Manager - Affiliate

Reports to

Associate Director – Brand Marketing

Responsibilities

• Recruit, manage and activate new affiliate influencer campaigns and optimize current affiliate marketing performance
• Plan, book, and manage promotional campaigns with potential partners, influencers, and media companies.
• Implement initiatives that will generate user growth and positive sentiment for the business through social influencer channels
• Source, discover and establish influencer relationships to align and support with company business goals
• Vet potential influencer and influencer platforms to ensure they meet established criteria including brand alignment, content quality, promotional tactics, etc. and make recommendations accordingly
• Analyze and leverage data-based insights on performance and competitive landscape to innovate offerings within the influencer world
• Work cross-functionally to successfully implement new campaigns, materials, and content for Influencer/Affiliate marketing programs.
• Examine existing programs from a strategic standpoint; contribute new ideas about how to optimize initiatives.
• Optimize marketing budgets and drive investment strategy within Affiliate and Influencer relationships
  
  

Job Skills

• 3+ years’ experience in Affiliate and influencer marketing
• Excellent communication skills and strong attention to detail
• Ability to work in a fast-paced, growth environment
• Experience collaborating and maintaining strong relationships with both internal and external resources to develop strategies that meet business goals
• Ability to analyze channel data and turn into actionable insights and recommendations
• Passion for digital, staying on top of the changing ecosystem including advertising formats, channels, and technologies
• Self-starter and self-motivated
• Positive, can-do, problem-solving attitude, purposeful, but ability to have fun, etc.
• An innate curiosity and ability to breakdown complex analyses into concise, straightforward recommendations and marketing initiatives
• A collaborative, ‘team-first’ attitude and a leadership style that prioritizes career and personal development
  
  

Education

Bachelor’s Degree in marketing, business, communications, or a related field

Location

Hybrid in person (Philadelphia PA Home Office)

Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

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