Manager, Talent & Influencer

About Us

Food52 is an award-winning brand in the kitchen and home space, using an innovative commerce, content and community business model to reach over 24 million homecooks and homebodies, and was recently named No. 28 on Fast Company’s list of the World’s Most Innovative Companies of 2022. We’re passionate about giving our deeply-engaged audience everything they need to enjoy life’s most important pleasures – food, home & connection to others.

As part of an ongoing initiative, we remain focused and committed to diversity, equity, and inclusion as the center of our hiring process and our company culture. We're committed to building a community that values and honors the contributions of underrepresented communities to our shared culinary experience—starting with the Food52 family. You can read more about our support, and link to our progress, in our DEI Vision Statement.

About The Role

Food52 is seeking an Influencer Relations Manager to join our Talent and Influencer Relations team to help drive growth and management of our Creator Network. Reporting to the Executive Director of Talent and Influencer Partnerships, this proactive trendsetter will identify both established and burgeoning talent across social platforms, educate them about Food52, and strike mutually beneficial partnerships to drive sales growth on the Food52 shop via affiliate marketing.

Bringing together both creative and analytical skillsets, this individual will test new creators, develop existing ones within our Residents program and Creator Network, and create and implement both thematic and evergreen campaigns to drive affiliate growth through talent partnerships. Being able to marry content and commerce to engage users through storytelling - not just discounts and promotional codes - will be key to success in this role.

This individual will have proven experience scaling an e-commerce business through influencer marketing and have a knack for identifying the latest trends and future viral stars before they blow up.

Ability to help evolve Food52’s complex universe across content, commerce, and community is critical. Cross-functional collaboration with Executive Leadership, Sales, Marketing, Product and Engineering, Video, and Merch teams is key to success in this role.

This individual should be excited to join a growing team and be energized to help take the business to the next level. Whether it’s identifying and signing a new micro influencer, partnering with an established influencer, coaching a host of one of our YouTube series on the best way to leverage affiliate marketing for their audience, or partnering with an agency to extend the reach of our in-house campaigns, this team member should be excited to roll up their sleeves and begin to make an impact on Day 1.

Responsibilities

Manage existing affiliate marketing relationships with Food52 talent including Residents, Creator Network, and Internal Talent.

Identify nano-influencers and micro-influencers across categories and test them as potential members of our affiliate program.

Educate influencers on the Food52 brand, USP, and benefit of being a part of our network.

Develop both evergreen and seasonal campaigns to drive engagement and conversions.

Develop and project manage execution of seeding, sets, and products that drive unique value for Influencers and their audience.

Expertly track data and performance on a daily, weekly, and monthly basis, identifying key trends and opportunities for growth, while tracking against goals across revenue, CAC, ROAS, and conversion.

Onboard in-house influencer tech stack as needed to support identification and management of influencers

Work with Product, Design, and Engineering team on user flow from influencer channels to improve performance.

Interface regularly with Executive Leadership, including presentations on performance.

Cold calling and interfacing with external talent on a daily basis, in a friendly, personable, and engaging way.

Collaborate with Merchandise team on priority products and brands.

Develop creative, net new ideas to rocketfuel this growing stream of product sales.

Skills

Minimum 5 years experience in influencer marketing / affiliate marketing for an e-commerce company

Ability to work in a fast-paced environment with a sense of urgency

Experience balancing multiples projects and expertly prioritizing big and small programs

Proven experience signing and executing deals with talent and influencers

Highly analytical and deep understanding of influencer marketing ROI

Collaborative nature balanced with ability to independently execute

Strong public speaking skills, whether in a 1:1 or group setting

Compensation & Benefits

For residents of CT, NJ or NY the compensation range for this role is $80,000 - $100,000. Factors used to determine the salary range for a given position may impact what salary within the stated range may be offered to any particular candidate (e.g., years of experience, level of education obtained, etc.). Additionally, we offer a comprehensive benefits package which includes:

Medical, dental and vision options (some at no cost to you!)

Flexible spending accounts (health & dependent care)

Short and long term disability, life insurance

401(k) retirement plan

Paid holidays, unlimited vacation, company-wide weeks off (Summer Week and Winter Week)

Flexible hours and working arrangements

Exclusive access and employee discounts to our Food52 and Schoolhouse shop products!

Visa Sponsorship

Currently, Food52 does not provide Visa sponsorship. All applicants must be able to provide legal proof of their eligibility to work in the U.S.

Food52 is an Equal Opportunity Employer and does not discriminate on the basis of one's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Food52 will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.