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Posted February 04, 2023
OMD USA

Director, Digital Activation

OMD USA
New York, NY, USA Hybrid ⚠ [Archived] No Longer Accepting Applicants
Compensation: $125,000 to $150,000 Annually

Overview

MOST CREATIVE MEDIA AGENCY NETWORK | 11 TIMES IN A ROW BY THE GUNN REPORT MEDIA AGENCY NETWORK OF THE YEAR | CANNES LIONS 2017

OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

Qualifications

Track record of excellence in managing and executing Digital programs and investments meeting/exceeding both client and agency objective & goals (minimum 7+ years of industry related experience)

Collaborative nature and experience media owners, agency business units and creative agency partners

Strong leadership skills to inspire, cultivate and motivate a team – must be a proven creator and builder of high performing teams

Process and detail oriented but have the ability to pivot and embrace change

Strong comfort level with data, analytics and measurement

Responsibilities

The planning and optimization group is the core of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance, taking financial risk, and assisting the Solutions teams in managing client relationships.

P&O Associate Directors are expected to employ and continually define the state-of-the-art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving.

They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.

Responsibilities Include

Performance Management

  • Own daily operation and master media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
  • Actively optimize and manage client campaigns including: strategy development, project management, and optimization log upkeep
  • Actively leverage and improve established processes, documents, checklists, etc. that ensure efficient procedures and continual improvement for both new and existing clients.
  • Communicate and liaise with our partners (technology, media, and data) to oversee the launch and ongoing execution of campaigns
  • Daily review of campaign performance to develop optimization recommendations and implement campaign recommendations, either directly or through partners
  • Maintain Technical understanding of the agency and 3rd party planning, activation & measurement tools

Programmatic Planning

  • Partner with solutions teams to work with agency account teams to develop best in class solutions to improve client campaign performance and drive insights
  • Provide strategic insight to develop long term execution plans from client’s stated business objectives and implement those plans
  • Direct Data Sciences team to identify and deliver ad hoc reporting needs as relates to understanding current performance and finding opportunities to deliver better performance for brands
  • Manage and deliver client level planning and execution goals
  • Lead all media mix logistics, definitions, processes at client-level
  • Manage 3rd party planning, activation & measurement tools as client needs dictate
  • Accountable for Salesforce at the account level inclusive of execution of plugs as needed

Organizational Management

  • Lead and effectively manage a team of programmatic media specialists and facilitate each team member’s development providing ongoing coaching, feedback and career growth
  • Train team members and others on media and buying best practices
  • Participate in broader organizational leadership initiatives (e.g. Operating Team, Task Force) ensuring successful implementation and execution by modeling organizational and leadership capabilities

Compensation Range: $125,000 - $150,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.