Director, Influencer Marketing (Urban Music)

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Job Description

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Director, Influencer Marketing (Urban Music)

Your Role

Are you passionate about Hip Hop and R&B music? Do you have a deep knowledge of creators and communities that speak to fans of these genres? Warner Records is in search of a Director of Influencer Marketing, Urban Music to spearhead the development of high-performing influencer campaigns. The position sits within our Digital team and will work cross-functionally with all departments to develop innovative campaigns.

We are looking for a dynamic influencer marketing expert with experience creating viral campaigns across TikTok, Instagram, Youtube, Twitter, etc. The ideal candidate has a deep knowledge of Hip Hop and R&B culture, and a track record for creating campaigns that drive consumption.

Here You’ll Get To

• Oversee influencer and content seeding strategy for urban music, ensuring that all campaigns are driving measurable impact on social platforms, cultural conversation and music streams.
• Partner closely and collaboratively with artists, managers and internal departments to develop influencer campaigns that are supporting the larger marketing strategy and vision for each artist. Once a campaign is in motion, leverage real-time insights and pull marketing levers to fuel the campaign.
• Maintain deep knowledge of creators and communities that speak to fans of urban artists. Identify, recruit, and foster strong relationships with a wide network of influencers, talent, community leaders, and content creators.
• Oversee creative ideation and content development needed to to launch best-in-class influencer and seeding campaigns for our artists and their fans.
• Develop goals/KPIs, strategy, and budget for each influencer campaign. Monitor campaigns in real time to understand effectiveness of strategy, making recommendations for continuous improvement. Create post-mortem analyses for each campaign to make every campaign smarter than the last.
• Report campaign performance weekly to senior staff and managers, providing actionable insights and campaign updates.
• Execute campaigns at scale, with multiple creator and content accounts posting simultaneously.
• Develop and continually elevalute roster of influencer and seeding agency partners.

About You

• 5+ years professional experience in influencer/social media marketing.
• Expert knowledge of all current social media and digital platforms, and a proven track record of amplifying content, creating on platform engagement, and breaking artists through a social media lens
• Existing relationships in the influencer and creator space
• Must thrive in a team environment but be able to take initiative and work independently.
• Strong organizational, project management, and decision-making skills with added attention to details and deadlines
• Excellent writing, communication, and presentation skills
• Strong interpersonal skills and ability to effectively work in a fast-paced environment with both creative- and business-oriented colleagues and partners
• Excellent organizational ability and strong initiative
• Ability to work effectively under pressure and balance multiple priorities

We’d Love It If You Also Had

• At least 2 years of college experience

About Us

As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

Job Posting Range

$85,000 to $100,000 Annually

Job Posting Ranges are included for all New York and California job postings and 100% remote roles where talent can be located in NYC and CA. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

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