VP, Marketing & eCommerce

Job Summary
The Vice President of Marketing and E-commerce is a key business leader who will lead the strategy and growth of the iHerb global e-commerce business, as well as our flagship owned brand, California Gold Nutrition. This includes strategies to grow the iHerb brand, acquire, convert and retain customers, grow our house brands and marketplace businesses, and serve as the lead for US market growth. The role works cross-functionally with our operations, global logistics, customer experience, merchandising, global marketing channel teams as well as external partners to drive growth in a fast evolving e-commerce space.


Job Expectations

• Own and drive the overall brand and performance marketing strategy of iHerb and its owned house brands, including paid performance channels, brand & content, marketplaces and house brands.
• Spearhead the development and execution of the strategic brand vision for iHerb.com and its flagship California Gold Nutrition brand, leading a team to fulfill brand and sales objectives.
• Lead and manage fully integrated programs across paid media, social media, influencers, PR and communications to ensure maximum impact, efficiency and alignment across all company functions and goals.
• Manage all components of the US e-commerce P&Ls, including revenue, gross profit, marketing operating expense, and media budget.
• Work collaboratively with all marketing teams and functions to ensure quarterly and annual forecast targets are met.
• Work collaboratively with cross functional teams – international teams, marketing operations, merchandising, finance, global logistics and operations teams to ensure ecommerce growth goals are met.
• Lead the development of new business opportunities and partnerships, including marketplaces, affiliate partners, influencers, B2B and offline sales opportunities
  

Required

Knowledge, Skills and Abilities

• Deep knowledge and understanding of the online e-commerce space, as well as e-commerce platforms, marketplaces, affiliate platforms, data & analytics, influencer platforms and performance marketing measurement and optimization.
• Experience collaborating and communicating effectively across all levels of an organization, from C-level to individual contributor level.
• Familiarity with product compliance, cross-border retail and global logistics a plus.
  

Equipment Knowledge

• High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana.
• Experience and familiarity with online marketing and e-commerce platforms, for instance, Google Ads, Meta Ads platform, Channeladvisor, marketplaces, other paid social and communications platforms.
  

Experience Requirements

• Proven track record of e-commerce growth and scale.
• 8+ years of experience in team building and development
• 10+ years of experience in online marketing, managing paid media, including paid search, paid social, display video, influencer and brand marketing.
  

Education Requirements
Bachelor’s Degree in Business or related field preferred, or a combination of education and equivalent work experience

The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.

Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.

Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.

For more information on iHerb benefits, visit us at iHerbBenefits.com.

Anticipated Pay Scale

$200,000—$350,000 USD


Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.


About IHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 30,000 products, from over 1,200 brands direct to our customers in 185+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team


Focus on the Customer

IHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.