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Posted February 13, 2023
johnnie-O

Director of Brand Communications

johnnie-O
Boston, MA, USA Remote ⚠ [Archived] No Longer Accepting Applicants

We were born in LA and happily live at the intersection of New England tradition, Midwest Grit and a SoCal, laid back lifestyle. Since our start in 2005, our founder, John O’Donnell saw the unique opportunity to re-interpret classic pieces by adding a fresh look and “why not” twist that has been a hallmark of johnnie-O. We call this “Top Spin” and by adding just the right touch to styling, materials and craftsmanship we’ve been able to elevate classic menswear. What started with a fresh take on the quintessential polo has evolved into an enduring lifestyle brand for men and boys that includes woven shirts, pants, shorts, sportscoats, outerwear, swimwear, footwear and accessories. You can see our iconic, surfer dude logo working hard and playing hard from the office to the beach, golf course to cook out and hangin’ out at all moments in between.

Come join us!

We are looking for a Director of Brand Communications to join our team and play a pivotal role in the continuing growth and success of johnnie-O. This role will be instrumental in developing strategic communications initiatives across owned and earned media, including PR, Social Media and Partnerships. In this leadership role, the Director of Brand Communications will shape and amplify the johnnie-O narrative including company and leadership news, brand stories, product launches, and influencers and partnerships. Reporting to the Chief Marketing Officer, this role will provide leadership and mentorship to the Sr. Manager of Organic Social and Partnerships and collectively, will work to amplify the johnnie-O brand through annual and seasonal communications plans.

Opportunity?

All the ingredients are in place :

  • Proven product-market fit.
  • Excellent retail footprint and distribution in place.
  • Proven momentum with investors and brand influencers.
  • Brand affinity is improving with every new customer.

New headcount and resources allocated towards building a world-class marketing and creative team. You will play a critical role in driving strategy toward elevated brand and consumer experiences.

What You’ll Do

  • Develop and direct an integrated communications plan for johnnie-O that delivers on business and brand objectives, including driving awareness for the brand and engagement through our social communities. Outline clear objectives and measurable outcomes.
  • Oversee the development of PR campaigns and all media facing messaging, assets and activations, including but not limited to press releases, media alerts, seasonal look books and editor events.
  • Create and maintain a media relations strategy that covers crucial consumer and trade publications, blogs, websites, social influencers, and communities. Manage media outreach and inbound inquiries.
  • Secure external PR agency support as needed.
  • Support johnnie-O global with internal communications needs.
  • Partner with Sr Manager, Organic Social and Partnerships to ensure monthly and quarterly planning, editorial calendars and execution of social media content is aligned with overall communications plans. Secure design/copy resources as needed to ensure content across all social media channels (FB, IG, LI, Twitter, Pinterest) is elevated and in keeping with the brand.
  • Develop a multi-tiered influencer strategy that aligns with current and future brand positioning and communication goals to reach distinct consumer segments (ie men, mom/boys, golf, other). Identify investment needs to bring greater visibility to johnnie-O ambassadors and programs.
  • Collaborate and communicate with cross-functional teams to keep them up to date on latest plans, trends, strategies and changes.
  • Track and monitor monthly PR impressions, social impressions and community growth. Report on program ROI and make recommendations to continuously optimize programs.

What You Bring

  • 8-12 years of experience in a comparable role, preferably with a lifestyle or apparel brand
  • Demonstrated ability to think strategically, understand business challenges and recommend effective communications plans designed to drive results
  • Advanced knowledge of PR strategy development and execution
  • Proven successes with media outreach in traditional and social media channels
  • Excellent written and verbal communication skills, with a proven track record of developing and delivering multi-channel communications
  • Exceptional leadership and collaboration skills, and the ability to build strong partnerships with cross-functional and agency partners that ensure team success
  • An entrepreneurial, self-starting mindset that thrives in a dynamic, fast-paced culture
  • A modern marketers toolbox – BA/BS or equivalent; expertise in Microsoft Office, Google Drive, Adobe Suite; Experience in social media marketing analytics and reporting software.