Music Marketing Manager

Responsibilities

Why Join Us

At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance.

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

About The Team

SoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career — from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation.

SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.

Responsibilities

• Strategic campaign planning, execution and budget management of 360 music marketing campaigns. Make qualitative and quantitative targets according to the business and promotion objectives.
• Liaise directly with Artist Partnership team and artist managements to ensure successful artist marketing and music promotion campaigns across traditional, influencer and social media/digital marketing verticals.
• Manage digital media agencies, social media agencies and in-house partners to create holistic marketing plans across platforms, including Facebook, Instagram, YouTube, & DSPs, aiming at driving awareness and digital sales.
• Identify and monitor key digital & social platforms and emerging trends to effectively manage communications with the target audience.
• Analyze key campaign statistics and data points to measure campaign success and uncover new marketing opportunities.

Qualifications

• Proficiency in English communication and presentation.
• 5+ years Music industry experience in digital media buy/ digital marketing/ social media marketing fields in labels and DSPs.
• Deep understanding of the music industry and how key promotional verticals work together to form a holistic marketing campaign.
• Strong data analysis and review skills to make strategies and progress.
• Excellent communication skills both written and verbally, with an aptitude for being concise and clear.
• Strong project management and cross-functional teams communication skills. Capable of managing multiple projects effectively.
• Motivated to work with a fast moving and rapidly developing roster.
• Strong understanding of the TikTok ecosystem is a plus.

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

ByteDance is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to us at [email protected]

Job Information:

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $95000 - $178600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

We Offer The Following Benefits To Eligible Employees

At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life.

We cover 100% premium coverage for employee medical insurance, 80% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.