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Posted February 14, 2023
Dr. Whitney Bowe Beauty

Freelance Brand Marketer

Dr. Whitney Bowe Beauty
United States Remote ⚠ [Archived] No Longer Accepting Applicants
Compensation: $50 to $85 Hourly

Hours + Rate: 10-15 hours/week, $50-$85/hour pending experience.

Dr. Whitney Bowe Beauty is a new skincare line (launched June 2022) created by Dr. Whitney Bowe renowned, board-certified dermatologist and creator of the viral #SkinCycling program. With a capped medical practice and a community of more than 1 million followers across social, Dr. Bowe has built an engaged off-and online community of skincare enthusiasts. Today with DWB Beauty, we cater to that community and beyond—creating high-performance, clinically-proven skincare that delivers results you can see and feel.

We are looking for a talented freelance marketer to support our omni-channel marketing efforts. This person will support brand, campaign / integrated, CRM, influencer, e-commerce, and product marketing projects. The role requires a background in skincare marketing, strong copywriting skills, and experience in the DTC beauty industry. This is a fantastic opportunity to help build a buzzy, rapidly growing skincare brand that has a deep commitment to science and education. Reporting to the VP of Brand Marketing, this position is 10-15 hours/week, remote, and freelance.

Key Responsibilities:

  • Write copy for new products, web pages, emails, and print collateral
  • Help to ideate and execute 360 marketing campaigns for product launches and other key marketing moments—brainstorm messaging, build project timelines and decks, organize campaign materials, etc.
  • Gather and compile weekly and monthly data insights to help the team learn from, and iterate on marketing initiatives quickly
  • Research, help identify, and facilitate strategic brand partnership
  • Manage bi-weekly skincare blog
  • Support Social, Influencer, and PR as needed with content ideation, brief building, partner vetting, and product research
  • Research market trends, pop culture, and the content landscape to fuel team creativity and innovation

Qualifications:

  • 3-6+ years of DTC skincare marketing experience
  • Has helped launched new products before—familiarity with the GTM process, and the key marketing levers involved
  • Strong writing skills—can balance brand storytelling with product marketing
  • Trained in FDA-compliant copywriting
  • You get social media and use the key apps frequently
  • Project management experience
  • Quick learner
  • Background in PR, brand strategy, and / or design is a plus
  • Experience working in or with a startup is a plus