Senior Brand Marketing Manager

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer, and non-binary people, veterans, parents, and individuals with disabilities to apply. Real is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

We Are Real.

Real is a venture-backed mental health care company based in New York City. We’re a team of innovators, clinicians, and technologists on a mission to make caring for our mental health a priority. We're redesigning mental healthcare through a digital platform and in-person experience, integrating empathy, design, and progressive care to build the most elevated end-to-end mental healthcare experience, while also improving the quality of care itself. We’re not simply “normalizing” mental health care, we’re celebrating it.

We’re looking for a Senior Brand Marketing Manager who is passionate about mental wellness .

The Senior Brand Marketing Manager will contribute to the company’s growth by contributing to new member growth goals and increasing the reach and impact of our brand. The Senior Brand Marketing Manager will report to the Head of Consumer Partnerships.

The ideal candidate has experience OR extensive experience in brand marketing, ideally in the mental health or tech space.

The company is based in NYC, though the role is remote.

Responsibilities in the role:

• Be a steward of the Real brand by owning the full cycle of go-to-market strategies for all brand initiatives and product campaigns, with a focus on driving organic marketing channels’ growth & engagement through the management of Real social media, ambassador/influencer program and campaigns
• Lead our top-of-the-funnel brand strategy by maximizing reach, awareness, and engagement through marketing activations
• Drive brand messaging while working with key stakeholders to deliver YoY growth in the following KPIs (but not limited to): new members, new subscribers, reach, brand awareness, social growth, conversions, revenue, site traffic
• Deliver clear & strategic campaign objectives, concepts and briefs for all product launches, tying back to the brand philosophy, while defining reason to believe, core target audience as well as key messaging & content angles
• Provide decisions using data to determine the best way to engage customers, measure brand awareness efforts & success, while assessing ROI.
• Ideate and implement quarterly, monthly & weekly social media plan that deliver on brand values and drive engagement & intent in partnership with the Creative team.
• Ensure we are consistent across all channels, our communication is clear, and our messaging is compelling.

You’ve got:

• A creative mind with a discerning eye for detail and excellent storytelling skills
• Ability to tailor content to different digital and social media platforms
• Confident in articulating a point of view, including with senior leaders
• Experience managing workflows, project plans and timelines
• Extremely organized and detail-oriented—able to manage multiple moving pieces and retain a lot of information at once
• Ability to work within resource and budget constraints
• Ability to analyze & interpret metrics around marketing performance, providing accurate and timely reporting

We’re extra-stoked if you:

• Agency experience
  
  

The base annual salary for this role is between $130,000 - $155,000, depending on skill set and experience level. Our compensation program is geographically-neutral, meaning that we do not adjust our pay ranges based on where you live, so this salary range applies to all candidates.

You are:

Passionate about mental wellness

• You’re excited to improve mental healthcare and expand the number of people who have access to it.
• You know the wellness market.
• You care about the well-being of others.
  
  

Excited to build something from the ground up

• You thrive in a fast-paced, scrappy start-up environment.
• You’re not afraid to roll up your sleeves to get the job done.
• You’re a self-starter; you don’t need instructions to get work done.
  
  

Data-driven

• You pull insights from data, ensuring new ideas come from member experience and utilization
• You seek data and know how to collect more of it when needed
• You are excited to receive feedback and grow
  
  

A team player

• You know it takes a village.

We’re committed to your health and happiness (...which are synonymous, you know).

When deciding what benefits should look like at Real, we started by thinking long and hard about what employees need not only to work well, but to live well. Benefits impact how we act, rest, grieve, set boundaries, and take care of ourselves and others — and that means quality benefits are a fundamental part of not just a mentally well company, but a mentally well society. At Real, we want to offer our employees more than just "permission" to occasionally take a vacation or comp a therapy session. We want to give them the support and autonomy they need to feel well and maintain full lives outside of work.

Payout

• Competitive salary, plus equity in an early-stage startup. Emphasis on “plus”—we won’t use equity to low-ball you.
  
  

Healthcare for Full-Time Employees:

• 100% company-funded health, vision, and dental insurance. That means no monthly premiums coming out of your paycheck.
• FSA plans
• Free One Medical membership
• Free Real membership
• $1800 annual mental wellness stipend you can put toward therapy, psychiatry, fitness and other wellness services
• Short- and long-term disability coverage
• Life insurance
  
  

Retirement for Full-Time Employees

• 401(k) — we don’t match yet, but you’ll thank us for the compound interest later.
  
  

Vacation

• Unlimited PTO…that we actually encourage you to take, we promise.
  
  

Rest

• Four day work weeks Monday-Thursday
• Four-week paid sabbatical after five continuous years of work at Real.
  
  

Floating Holidays

• Three floating holidays in addition to company-wide federal holidays so you can celebrate what’s important to you.
  
  

Grief Break

• Real employees receive two weeks of paid time off in the event of losing a loved one. We know grief doesn’t have an end date, and we also know that “unlimited PTO” isn’t enough for most people to actually take ample time away from work. We want to support the process of grieving by naming this, and offering employees the opportunity to grieve without thinking of work.
  
  

Parenthood

• Competitive paid parental leave and flexible return to work policy.
  
  

Autonomy

• Flexible working environment — if you want to exercise at three PM, go for it.
• Remote-inclusive team — whether you work from Colorado or NYC, you’re 100% part of the team.
• Autonomous work culture. We don’t have to see a green dot on Slack to trust that you’re doing your job.
  
  

Growth at Work

• We invest in your career. Our company's growing quickly, and we'll give you the opportunity to do the same. You'll have access to a number of professional development opportunities so that you can keep up with the company's evolving needs and grow your career along the way.
  
  

The responsibilities and duties of this position described here are representative of those an employee must perform. This is not a comprehensive list and other duties may be assigned.

We are an Equal Employment Opportunity ("EEO") Employer. It has been and will continue to be a fundamental policy of Real not to discriminate based on race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination.

For your safety, we want you to be aware that u nauthorized individuals claiming to be Real employees are extending false employment offers to steal money and personal information from job seekers. They are using legitimate websites and social media platforms and may use an unauthorized Real logo and employee name. Do not engage if you believe communication is fraudulent.

Real employees communicate using email addresses that end with @join-real.com.

Real will never request money or credit card information or ask for personal details like address, social security number, bank information, or tax documents early in the interview process.

If you suspect you’ve encountered an instance of recruitment fraud:

• To report a suspicious email or job ad, [email protected] and include as much detail as possible (any documentation will assist us).
• Report the email address as “Phishing” through your email provider. This will help get the email account shut down.
• If you believe you have been a victim of online recruitment fraud, contact the FBI’s Internet Crime Complaint Center at ic3.gov
  
  

Real takes this very seriously and we hope by sharing this information we can prevent potential jobseekers from interacting with these scams.