Content Writer

Job Description Summary Partner with business leadership to manage branding, product and/or services promotion, and partner with the business to provide functional expertise. Participate in long-term planning, and contribute to the overall business strategy. Drive customer communications program success in the areas of marketing communications, digital communications & events management. Executes standard sales tasks and typically subject to instructions and work routines. There is latitude to rearrange the sequence to complete task/duties based on changing work situations. May be responsible for targeted clients, stable regions, and/or small/medium sales territories.

Job Description

Writer

• Fully Remote Position
  

The Writer and content creator will research, create, edit, and revise content pieces that support the marketing and thought leadership needs of GE Digital Grid Software. Targeting B2B audiences, these written, and multimedia assets will enhance brand perception and consideration, and influence purchasing decisions. The person who fills this role must be comfortable taking complex topics and simplifying them for an audience with varied levels of subject matter sophistication.
The Writer will be responsible for content types including thought leadership articles, case studies, whitepapers, eBooks, product and solution overviews, social messaging, website copy, and email copy. They will also work on infographics, as well as podcast and video scripts, in partnership with internal and external agency partners.
This is a dynamic and fast-paced environment, and the successful candidate will be comfortable balancing planned and unplanned assignments. They will also thrive in a collaborative atmosphere in which multiple writers and designers may be working together on one holistic campaign, each contributing to pieces that work together to drive results. And finally, this writer should also be well versed in “versioning,” where their original written piece could be reformatted into a variety of content assets, including both visual and multimedia adaptations.
The Writer reports to the Senior Director, Marcom, and joins a growing team of content marketing strategists and creative professionals. The Marcom group within the broader marketing team is responsible for writing the materials that power the growth of our company. We own a broad range of content — blog posts, whitepapers, website, eBooks, infographics, and other customer and prospect communications. We have a bias for action and are intensely committed to high-quality work.

Responsibilities

• A seasoned direct response writer that can develop content that ladders up to business and product goals, supports company initiatives, and reflects industry trends.
• Synthesize strategic messages into clear, concise, cohesive, and compelling stories that engage the customer, prospect or partner audience and ensure that copy aligns with brand standards and applicable style guides.
• Support the development of the overall content strategy and editorial direction including diversifying content types and channels. Provide input on how to best convey intended messaging and positioning.
• Build and co-lead cross-functional relationships including product marketing, product management, brand, demand generation, communications, and operations, and take a leadership role in forming content ideas as part of such teams.
• Work proactively to deepen your understanding of our market, customers, and products. Independently and in partnership with others, monitor and identify industry trends and develop content ideas based on those developments.
• Participate in the potential versioning of your work into other digital and multimedia formats in partnership with design and agency partners.
• Peer editing and reviewing content from other writers and the broader team.
• Experience writing for direct response on the website with an understanding of SEO
• An independent, self-starter who can prioritize multiple projects simultaneously, working optimally under pressure and meeting all deadlines.
  

Required Qualifications/Experience

• 3 or more years of experience in B2B marketing communications and/or journalism, publishing, or corporate communications writing about business, software, and/or innovation (electric utility industry experience a plus). Writing samples and a writing prompt will be required.
• You welcome feedback and are resilient, nimble, and always willing to help others improve their content. You know that being an exceptional writer demands domain knowledge as well as critical thinking skills and are interested in communicating how modern software can help utilities on their modernization journey.
• Proficient in Microsoft Office products.
• Must provide writing samples prior to first interview.
  

The [salary/hourly pay] range for this position is [60,800--91,200]. The specific [salary/hourly rate] offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. In addition, this position is eligible for [a performance bonus/variable incentive compensation/equity]. Available benefits include Medical, Vision, and Dental. *Please note, the benefits (Medical, Vision, and Dental) can be Health, Medical, 401K, Paid Leave.




Additional Information
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Relocation Assistance Provided: No