Free People Brand Marketing Coordinator

Free People began its journey in 1970, in a modest West Philadelphia storefront, offering plants and records, along with a few pieces of clothing. Though the name was changed to Urban Outfitters just a year later, Free People was revived as the company’s wholesale label in 1984. And it hasn’t looked back since.

The eclectic assortment quickly assembled behind it a fiercely loyal fan base, and this fueled the opening of FP’s first brick-and-mortar store in Paramus, NJ in 2002, along with the birth of freepeople.com in 2004, and the first mail-order catalog, which arrived in homes during the summer of 2005.

All the while, Free People has dedicated its energies to building a close-knit relationship with the FP community and continues to seek out new ways to foster and elevate this unique and meaningful bond.

Title

Brand Marketing Coordinator

Reports to

Associate Director, Brand Marketing (Collection)

Overview

The Brand Marketing Coordinator will be responsible for helping to manage end-to-end operations of Free People Collection omni-channel marketing campaigns. Candidate must have interest in touching all brand marketing channels from campaign management to experiential to brand partnerships, influencer, and media with ability to analyze KPIs such as conversions, sessions, and follower growth. Must be able to identify and connect with internal stakeholders alike on the development, execution, and recapping of all marketing campaigns and key programs. This person must be strategic, analytical, collaborative, organized and, creative to play a key role in developing impactful marketing campaigns that exceed business goals and drive sales.

Responsibilities

• Project manage campaigns from the development phase through execution. Responsible for communicating campaign updates, timelines, and trafficking creative for approval through Asana and to stakeholders
• Assemble campaign recaps including analytical reporting from all channel managers and teams
• Oversee measurement of program(s) to ensure marketing channels are driving sales, sessions, awareness, and follower growth
• Partner with cross functional teams (Digital, Merchandising, Creative) to accurately communicate brand priorities and for post-campaign reporting
• Create thorough campaign recap reports that include complete measurement of all campaign aspects to evaluate business growth and identify future opportunity
• Stay on top of competitor marketing programs industry trends, relevant campaigns, and digital media advancements in this space
  
  

Job Skills

• 1-2 years of marketing full-time or internship level experience
• Excellent oral, written, and communication skills
• Ability to thrive in a fast-paced and team environment with strong time management skills
• Project management experience - Asana experience and/or PMP certification a plus
• Advanced knowledge of Microsoft Office Suite, specifically PowerPoint, Excel, and Word
  
  

Education

Bachelor’s Degree in Business, Economics, Marketing, or related field.

Location

Hybrid in-person (Philadelphia PA Home Office)

Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.