Video Content Creator

Italic is creating a world of luxury without labels. We believe that luxury today is exclusionary and all about marketing that hurts its customers and manufacturers. Our mission is to create a new model that enables manufacturers to bypass the legacy luxury supply chain and deliver luxury goods with equivalent or better quality directly to consumers. Our customers come to rely on Italic for our quality, timeless design, and radical value.

As a Content Creator on our team, you will be responsible for creating high-converting videos for various platforms such as Instagram, TikTok, and YouTube. Your content, style, and overall production should connect with and persuade the target audience. Content can be subjective, but results are not. If you believe that good marketing and getting audiences to take key actions from your content are fundamental to your work, this could be the perfect opportunity for you.

Responsibilities

• Analyze the psychology of our target customer base, 25-40 y.o. well-to-do women who appreciate nice things and quality.
• Research the features, benefits, and unique differentiators of each product we offer
• Evaluate competitors and cross-industry trends in terms of concept, style, and other factors
• Compile and document reference videos and create a reference library
• Suggest scripts and ideas. Build briefs for approval by our marketing team.
• Create shot lists, recruit influencers if needed, and review content performance to design new tests
  
  

Requirements

Technical

• Deeply proficient in TikTok, IG Reels, or Youtube Shorts
• Combine relevant aesthetics for our Italic brand with direct response elements
• Deep understanding of psychology driving “thumb-stopper” advertising to grab attention within 3 seconds
  
  

Soft Skills

• Commitment to learn, grow, and contribute to a fast-paced, result-driven team for the long term of at least 3 years.
• Low ego and thick skin. Able to take daily critical feedback constructively and iterate to build new tests. Approaches failures as an opportunity to do better.
• Passion for your craft, obsession with videos & social
• Total responsibility for the performance of your content (If it’s working, ask why & templatize it, if it’s not working, figure out how to fix it)
• Strong communication skills. Great team player
• Be efficient, complete high-quality, detailed work on time.
  
  

Experience

• 3+ years of experience as a content creator on TikTok, Youtube, or Instagram
• 3+ years experience with video production
• Experience working with growth or consumer teams preferred
• Strong portfolio of content that have performed well
• Must have experience & enjoy creating significant amounts of video content
  
  

Culture

Great Brands Start With Great People

Our culture focuses on performance, integrity, and longevity. We believe that the best brands are not grown through sheer force but rather through deliberate decision-making and persistent effort over a long period of time. We are committed to creating a workplace where talented individuals can thrive in building an enduring, beloved brand that we all take pride in.

Inputs Over Outputs

We value the effort and work that goes into achieving results rather than just the end result. We believe that investing in our people and processes will lead to better outcomes while also creating a more sustainable and enjoyable environment.

Flat Hierarchy

Our company has a flat hierarchy and values the input and ideas of all team members. We believe that everyone has the potential to make a significant contribution to the success of the company.

Small Team, Big Opportunities

As a small team, all employees are expected to take ownership in their work. Some might move faster while others are fine with a slower pace. Those who seek to move faster in their career will be able to do so based solely on merit, contribution, and performance.