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Posted February 19, 2023
Curio

Director or Sr. Director, Social Media

Curio
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $150,000 to $200,000 Annually

Who We Are

Munchkin is the most creative and innovative baby and toddler consumer product company in the world with over 325 patents. Founded in 1990, Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart and Amazon and has global distribution in over 55 countries. Our mission is simple: we want to be the most loved baby lifestyle brand in the world.

After 30 years as the most loved baby lifestyle brand, Munchkin is launching Curio, a new premium home goods brand in early 2023. With modern, innovative, and cutting-edge design, Curio will appeal to trend seekers who thrive discovering new intuitive designs and appreciate form, function, and fashion. Curio is a startup but will leverage Munchkin’s innovation, supply chain and brand design capabilities with an initial direct to consumer (DTC) launch.

What You'll Do

We are looking for an experienced and passionate content creator with proven innovative brand based social media skills to lead Munchkin and Curio Social Media teams. This is a unique opportunity to launch and build a new premium home goods brand from the ground up with the support of a leading consumer products company.

Reporting to the Chief Brand Officer, the Director of Social Media will be responsible for developing and overseeing innovative social media strategy and campaigns across all social channels to increase brand awareness and drive growth.

  • Social Media
    • Lead the overall management and growth of Curio and all Munchkin social media platforms globally
    • Help develop social media and content strategies that align with each individual company initiatives
    • Expand social media reach, maintain favorable consumer sentiment (views, engagement, impressions, sales)
    • Work closely with agency, Brand, and Marketing teams to support campaigns
    • Develop, implement, and manage innovative ideas/promotions to drive greater relevance, engagement, and grow external social media communities
    • Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, TikTok and Pinterest
    • Oversee and lead editorial calendar that incorporates overall social media strategy
    • Stay current with social media trends and incorporate, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement
    • Set goals, track, analyze and report performance, identifying and implementing recommendations for improvement and growth
  • Manage and lead Social Media in-house team
  • Agency Management
    • Working under the direction of the CBO, manage external agencies to assist in Social Media activities. Support decisions with ROI based analysis and KPI tracking.
    • Work in collaboration with other team members and agency partners to ensure initiatives have 360-degree support and alignment across all channels
  • Other duties as assigned

Bring it!

  • 10-12 years of experience in successfully managing/launching social media programs for new and legacy brands. In-house Consumer Product Industry experience required.
  • Experience building and leading an award-winning team with demonstrated EQ and people management skills
  • Proven background in strategic planning within social and digital space and developing successful campaigns that have gained and maintained organic (versus paid for Followers) growth with proven sales results
  • Strong and proven business acumen
  • Expertise in social data analysis and measuring KPIs impactful to the business
  • Strong experience reporting ROI to senior leadership
  • Analytical skill and the ability to use digital tools to find actionable insights through data
  • A collaborative nature with finesse in developing relationships cross-functionally
  • Global experience is required

We Got You Covered!

We offer a comprehensive benefits package that includes medical, vision, dental, and life coverages, wellness benefits, generous employer-matched 401(k) plan, bonuses, opportunities to earn equity, and much more. We focus on supporting employee development and growth.

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.

We offer work-life balance benefits such as paid maternity and paternity leave, hybrid work schedules, and annual weeklong global office closures giving our people a chance to recharge!

Salary range: $150,000 - $200,000 annually

To learn more, visit us at www.munchkin.com.

Munch... embraces diversity and is proud to be an equal opportunity employer.

#Curio