Specialist, Social Media

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

Summary

As a member of SHRM’s Social Media Team, the Specialist, Social Media operates within a mission-driven environment empowering and elevating HR professionals through digital storytelling on social media as trusted, credentialed, and strategic business partners who guide positive workplace cultures of today, and shape productive and dynamic workplaces of tomorrow.

As a member of the Marketing team, the specialist is responsible for social media content and calendar management, reporting, scheduling, and deployment campaigns. The specialist will assist in managing the content for SHRM’s social media accounts across multiple social platforms, including SHRM’s member communities, and leveraging the best-in-class analytical tools to execute on SHRM’s audience-centric social media strategy.

Responsibilities

• Create, implement, and enforce guidelines and standards for social media content across channels including but not limited to Facebook, Instagram, LinkedIn, and YouTube.
• Increase awareness of key messages, drive traffic to our products and resources, and foster engagements with key audiences and influencers such as SHRM members, business leaders, policy elites.
• Develop (through multiple stakeholders) and create consistent, meaningful content editing for social media around SHRM's key policy issues.
• Assist with writing, editing, reviewing, posting, promoting SHRM blog and blog submissions.
• Collaborate with design agency of record to create original graphics, videos, illustrations, and other visuals to live on all social media channels.
• Maintain and manage a content calendar across departments, campaigns, and projects.
• Work with the Social Media Lead and other Social Specialists to monitor and manage each platform assigned – knowing the strengths, weaknesses, opportunities of each platform while connecting the patterns between product lines, PR campaigns, and thought leadership.
• Leverage social media data and analytics to uncover key insights and opportunities to engage along the consumer digital journey. Optimize the digital experience for our audiences based on these findings.
• Prepare performance reports and summaries based on customer specific targets (brand management, trend monitoring, crisis monitoring, market research, influencer identification, competitor analysis, etc.)
• Report on new trends, features, and data on social platforms.
• Other duties and projects as assigned.

Education & Experience Requirements

• Bachelor’s degree in communications or marketing; or equivalent relevant experience.
• At least 3 years of relevant experience.
• Agency experience in a social/digital medial role or brand experience in-house in a social/digital role.
• Experience as a social media writer or editor required. Blog writing experience is a plus.

Certifications

• N/A

Knowledge, Skills & Abilities

• Deep understanding of best practices for social media platforms and similar technologies relating to digital content development, engagement, digital relationship building, social communities, and social networking.
• Ability to moderate business groups, in person and/or online, for a professional organization, business or brand preferred
• Strong project management skills.
• Impeccable attention to detail and analytic skills with a proven ability to manage complexity.
• Ability to work in a cross-functional team that strives to create a bold purpose daily.
• Self-starter attitude, entrepreneurial spirit, and ability to move quickly in a fast-paced environment.
• Creative and innovative thinker, organized, detail-oriented, team player and solution-oriented
• Expertise in digital & social media platforms, including but not limited to LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.
• Knowledge of Slack, Trello, Sprout Social, and Meltwater or similar social media management platforms.
• Strong Interpersonal skills, an active listener and critical thinker.
• Demonstrate qualities of a team player and capacity to interact with staff and stakeholders.
• Readiness to undertake a broad range of tasks as necessary.
• Excellent written, verbal, and virtual communication skills.
• A sense of urgency in an unpredictable and rapidly changing environment.
• Insatiable consumer of current events and ability to shape content in that changing narrative.
• Appropriately and positively represent SHRM to external constituents.
• Strong analytic and data/content data interpretation skills required in order to distill large amounts of content in actionable and meaningful ways.

Additional Notes

Physical Requirements

• Must be able to perform essential duties satisfactorily with reasonable accommodations.
• Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work environment

• Work is regularly performed in a professional office environment and routinely uses standard office equipment.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.