starpower Senior Director, Influencer and Entertainment Marketing

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

Job Summary

Real Chemistry is looking for a Senior Director, Entertainment & Influencer Marketing join our growing team!

starpower is a strategic, pop-culture-centric entertainment and influencer marketing agency that counsels and connects brands with entertainment, sport, music, fashion and beauty Talent, Influencers and Content. We have been recognized as the bridge between Hollywood and healthcare, given our expertise and experience identifying and partnering Celebrity Talent and Influencers with brands in the healthcare industry. starpower works with client across various industries, including but not limited to CPG, Health & Wellness, Financial Services and Beverage Alcohol/Spirits.

The Senior Director, Entertainment & Influencer Marketing is a thought-leader and trusted advisor, you will lead Influencer marketing strategy development and campaign execution on behalf of Real Chemistry clients in the health & wellness categories.

This role can be remote in the US or in any of our US offices, including New York City, Boston, or Philadelphia.

What You’ll Do

Account Leadership

• Lead accounts, managing the team to ensure timelines, objectives, deliverables, and all other needs are met.
• Educate clients and internal teams about the value of working with online Influencers and celebrity talent
• Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines
• Develop creative and compelling Influencer marketing strategies to meet client objectives (on a yearlong and campaign centric basis), establishing goals, timelines, and deliverables.
• Think creatively beyond sponsored content, leveraging earned, owner and shared media in addition to paid.
• Oversee execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, contracting, legal and regulatory approvals/compliance, campaign execution and reporting/measurement
• Maintain consistent knowledge of client, generating original ideas to amplify their efforts through influencer marketing
• Understand key competitors and their business strategies
• Understand and provide thought leadership on Influencer, healthcare and cultural trends and issues
• Identify and pitch new opportunities based on industry landscape to help drive organic client growth
• Provide senior level counsel to clients and manage and mentor junior team members, ensuring quantity of work and timely client deliverables
  

Pop Culture Strategy Ideation, Development and Execution

• Take a leadership role in the creative process, discovering and communicating client insights and translating them into strategic and creative pop culture-driven marketing strategies and solutions
• Identify, develop, pitch and execute pop culture strategies and branded entertainment opportunities for starpower clients
• Demonstrate a sophisticated understanding of marketing, production and branding
• Create insight driven and compelling creative ideas, platforms and concepts for starpower clients, and develop persuasive and compelling pitches and presentations to sell them to our clients
• Lead the negotiation process on behalf of our starpower clients
• Source and vet pop culture and branded entertainment opportunities by reviewing upcoming TV and film slates, trade publications and industry resources
• Source and review scripts, storyboard and treatments for potential integration opportunities
• Proactively build new relationships throughout the entertainment industry and production community, as well as with content creators across all landscapes
• Develop sophisticated and narrative driven presentations and confidently pitch them to internal team members, stakeholders and clients
• Provide senior-level strategic guidance for new business initiatives and pitches
  

Team Management

• Ability to think analytically and consider different perspectives and alternatives demonstrating commitment to thinking carefully and implementing decisions for the benefit of the company
• Ability to manage multiple employee schedules, set and achieve goals and work within multiple deadlines
• Managing overall team’s work delegation, ensuring each team member understands their role and responsibilities across their various campaigns and accounts
• Hold bi-weekly team one on ones to ensure team members have access to leadership, discuss career growth and mentor team members.
• Organizing team roles and evaluating employee performance
• Documenting operational tasks and reporting to upper-level management
• Performing employee reviews and assessments
• Assist with new employee onboarding and training program
  

Business of the Business

• Ownership and accountability for revenue forecasting and recognition (Forecasting on a monthly, quarterly, and annual basis)
• Responsible for generating/negotiating Scopes of Work for each Client engagement
• Ensure that POs are opened for each signed Scope of Work
• Responsible for management of client budgets, including OOP and Influencer payments, ensuring that funds are in-house and payment are made on time and in accordance with Influencer contracts, in order to maintain positive relationships with Influencers and brand partners
• Participate in client Quarterly Business Review (QBR) meetings, as applicable, including development of meeting agenda and content
  

General/Client Service

• Lead client communications and sell in ideas from meeting prep to follow up to Q&A and revisions
• Attend regularly scheduled and sporadic client conference calls
• Attend in-person meetings with clients and agency partners
• Participate in planning sessions from ideation to tissue session to final presentation
• Participate in business pitches, presentations to clients and prospective clients
• Assist in the overall growth of the agency, including new business & networking
  

This Position Is a Perfect Fit For You If

• Our Company values – Best Together, Impact-Obsessed, Excellence Expected, Evolve Always and Accountability with an “I” – really speak to you.
• You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving.
• You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
• You are highly organized self-starter, able to work independently and under tight deadlines.
  

What You Should Have

• Minimum 7 years of experience in a role with experience driving entertainment and influencer marketing
• You are proactive & hungry, bringing fresh ideas and improvement processes to the table without being asked
• A strategic mindset and deep knowledge in the influencer marketing space
• A proven leader who has experience leading a team of 3 or more
• Superior relationship building skills, proven ability to connect with clients and develop meaningful partnerships by inspiring confidence and trust
• Proven ability to develop meaningful celebrity and influencer relationships that results in authentic and persuasive storytelling
• The ability to effectively collaborate with multidisciplinary teams a must
• Strong project management skills with impeccable attention to detail
• Experience with paid social media in support of influencer campaigns
• Passionate about the health and wellness space
  

Pay Range: $150,000-$180,000

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here .

Real Chemistry is currently operating with a flexible, hybrid approach and giving our teams the ability to operate in the way that works best for them – at home, in office or a mix.* We trust our people to decide what works best for them, working together with their teams and leaders to support our customers and make the world a healthier place. This policy will continue to be evaluated and may change in the future as we seek to ensure our people stay inspired, engaged, and motivated to do their best work.

Real Chemistry offers a comprehensive benefit program and perks, including options for medical, dental, and vision plans, a generous 401k match, flexible PTO, and entitlement to a five-week sabbatical program after 5 years of service. Other perks include an annual wellness reimbursement, student loan debt contributions, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support, Bright Horizons family support programs, as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester ®. Learn more about our great benefits and perks at: https://www.realchemistry.com/... Chemistry is committed to being an Equal Opportunity employer. As such, we seek motivated and qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. We strive to employ, motivate, advance and reasonably accommodate any qualified employees and applicants. We believe diversity of persons and ideas forms the most comprehensive, forward-looking company.