Director of Content Marketing

About CleverTap:

CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB™ - the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Gojek, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta.

For more information, visit clevertap.com or follow on LinkedIn and Twitter.

About the Function:

Marketing team’s mission is to turbocharge CleverTap’s growth globally by bringing in consumer insights and delivering magnetic experiences in all interactions with our customers and prospects. We shape cross functional decisions by partnering closely with leaders across functions such as Product, Engineering, Sales and Customer Success in addition to working with the CleverTap leadership team and founders. This is a fast-paced, high visibility function with significant opportunity for business impact and professional growth.

We are a team of Growth Pilots where everyone works together towards a common objective:

P : Act with First Principles

I : Take Initiative

L : Seek to Learn

O : Take Ownership of Outcomes

T : Help Achieve Together

S : Speak up then Commit

About the Role:

We are looking for a content marketing leader who will run Global Content Marketing for CleverTap. You will be responsible for the ideation and production of assets used in our demand generation across all regions (Americas, Europe, Asia). You will work closely with Product Marketing on our content strategy, which includes target ICPs, thought-leadership content roadmap, etc. As the leader for our design team, you will also be responsible for our brand consistency & style guide. You will facilitate the storytelling around customer case studies and manage a team of content writers, videographers, and designers.

What will you do:

• Own our content marketing strategy & calendar: You’ll drive the strategy and calendar to create and publish engaging content across our website, social media, and email marketing channels with inputs from our regional marketing leaders
• Craft compelling copy & content: You’ll gain deep knowledge about the dental industry, as well as CTs products, to draft engaging content that communicate benefits in emails, on our website, and other channels such as Blog, Email, Video, Paid Social, Paid Search, Programmatic Ads, Field Events, Landing Pages
• Run email campaigns. You’ll build, optimize, and scale email nurture campaigns to educate out-of-market buyers and drive demand
• Organize webinars & conference materials. You’ll work closely with stakeholders to host, produce, and market webinars relating to martech and help organize materials and logistics for industry conferences
  

What are we looking for?

• 8+ years experience in Content Marketing (B2B SaaS preferred)
• Prior experience in building and managing content strategy for global audiences with at least 3+ years of experience in managing a team of content writers and/or designers
• Experience developing multi-audience, full-funnel B2B content, as well as the associated KPIs for measuring success- Impeccable writing and editing skills with examples of work
• Experience with inbound strategy, SEO/SEM best practices, and lead/demand generation tactics- Strong communication and persuasion skills
• Highly organized with proven experience at managing multiple projects concurrently
• Self-motivated with the ability to prioritize and manage time effectively
• Leadership/ Behavioral: Strategic/ growth mindset, collaboration, communication, people management and influence
  

Who will you report to: Senior Vice President of Growth Marketing

Why join us?

• Be a part of a global growth stage startup
• Work in a fast-paced, dynamic environment where your contribution matters
• You are passionate about technology and its impact on the high growth mobile technology space
• Innovate at scale, with learning opportunities
  

What is working at CleverTap like?

• Be a part of a global category creator - hyper growth B2B SaaS startup
• Work in a fast-paced, dynamic environment where your contribution matters
• Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
• Accountability and driving outcomes is the key to success
• Your career here is limited by you and nothing else
• Teamwork trumps individual success
• You are passionate about experience technology and its impact on enabling growth
• Innovate at scale, with learning opportunities and having fun along the way!