Content Marketing Lead
Magic Eden is the leading NFT marketplace on Solana and recently launched on Polygon and Ethereum that focuses on being a community-centric digital assets marketplace. Our mission is to be the destination for discovery, self-expression, and ownership across digital cultures. We’re backed by Sequoia, Paradigm, Electric Capital, Lightspeed Ventures and many more.
Our love for NFTs created a deep desire and long-run mission: mass adoption. We want to bring NFTs to people’s everyday life and onboard the next billion users to the blockchain. To do that, we want to cover the ecosystem at large, regardless of chains! We believe Magic Eden will be the default destination for creators and collectors on web3 across a broad range of categories including games, art, loyalty programs, events, and other use cases for digital asset ownership. Our conviction remains that one day, sooner than we think, NFT traders will be chain agnostic!
We are looking for a Content Marketing Lead to own the development of integrated cross-channel marketing campaigns for Magic Eden. This is a leadership role and will be responsible for strategically developing and tracking performance of digital content campaigns across Magic Eden’s owned channels, including social, email, and web, working closely with marketing and other cross functional teams to deliver innovative and effective campaigns that drive user acquisition and engagement. The ideal candidate should be a bold, visionary self-starter with both a creative and analytical mindset. They should have deep experience in consumer marketing, as well as curiosity for web3 & NFTs, and have a passion for how content can play a role in onboarding a significant number of new users onto Magic Eden.
This is a U.S. based position, although for the right candidate we can accommodate remote work from time zones that are close to US working hours.
Responsibilities
- Own cross-channel content strategy and develop and execute integrated marketing campaigns and to drive awareness, engagement, and user acquisition for Magic Eden.
- Lead a team of full-time and contract marketing associates on social content and ensure communication strategy is pulled through equally across all channels
- Own platform content marketing including our blog, creator-facing pages, and educational content
- Work with freelance writers to own editorial content for Magic Eden blog including curating pieces weekly that reflect the major market trends, notable creators, trader alpha, and product marketing news
- Track engagement metrics to optimize content strategy and maximize reach
- Analyze and report on the effectiveness of all campaigns, using data and insights to optimize strategy, targeting, and messaging.
Qualifications
- 7+ years of experience owning integrated marketing and digital content strategy, with a focus on consumer brands and technology
- Demonstrated experience with launching creative content campaigns across and successfully growing new marketing channels to increase brand awareness as well as user growth & engagement
- Ability to partner with cross-functional teams including product marketing, communications, business development, and product management
- Strong analytical chops and fluency with using marketing analytics tools including Google analytics, SEMRush to monitor campaign performance
- Creative storytelling skills, and the ability to create clear and compelling narratives
- Self starter attitude and willingness to roll up sleeves and own a project end to end
- Strong project management skills and the ability to prioritize and manage multiple projects simultaneously in a fast-paced startup environment
- Knowledge of NFTs / web3 a huge plus
What you get:
- A fast-paced and collaborative environment
- Competitive compensation and equity options
- Flexible PTO, 7 company holidays and 4 floating holidays
- Comprehensive health, dental and vision plans
- Wellness and work from home allowance
- Remote-first company
- 401k plan (in the US)
