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Posted February 22, 2023
Rapid

Vice President, Growth Marketing

Rapid
San Francisco, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Rapid is a team of creators delivering the next-generation API platform built for the modern developer. Our users range from independent developers to the largest companies in the world. We work hard to make it easy for developers to build, use, and share APIs faster while providing enterprise-wide visibility and governance. As a result, entrepreneurs and enterprises can concentrate on creating value and business outcomes.

How do we make this happen? Rapid is the creator of RapidAPI Hub, the world’s largest API hub, where more than 4 million developers discover, evaluate and integrate more than 40,000 APIs from leading companies like Twilio, Microsoft and Google and more. Rapid also offers RapidAPI Studio, which provides developers with a single, connected experience to design, develop, test, monitor and publish their APIs. For enterprise organizations, Rapid offers RapidAPI Enterprise Hub, a private, customizable version of the public hub that enables the company’s developers, customers, and partners to find, manage, and connect to hundreds of internal APIs, as well as external API subscriptions.

We operate at scale when the opportunity is even greater. We offer you the opportunity to make a difference and empower developers to build modern software through API innovation while doing the most critical work of your career.

We are seeking a driven VP of Growth Marketing. In this role you will report directly to the Chief Marketing Officer and will be responsible for setting the growth marketing strategy and overseeing the execution of self service acquisition tactics to continue on our high-growth trajectory.

You Will

  • Lead a team of growth marketers and build out a high-velocity growth marketing function by being hands-on with execution while mentoring and coaching the team to optimize and maximize efficiency.
  • Hire, develop and lead an engaged and high performing team including growth marketers, web, digital marketing, SEO, content, and data.
  • Continually evaluate and improve the effectiveness of self service demand-generating marketing channels.
  • Define and own KPIs for targets and growth tracking performance metrics on a daily, weekly, monthly basis and iterate quickly to optimize, proactively detect and course correct.
  • Hands-on experience with SEO, SEM, Display, CRO, analytics, and growth tooling.
  • Partner across functions within marketing (Brand, Product Marketing, DevRel, Enterprise) as well as other departments (Product Growth, Engineering and Customer Success) to improve our self-service acquisition including marketing reach, efficiency, and conversion.
  • Take a data-driven approach to investment in the most impactful outcomes and specific KPIs.
  • Oversee refinement of marketing attribution models and our growth marketing analytics to provide real-time feedback loops on performance.
  • Manage and maintain ad, content and overall growth marketing budget in alignment with marketing leadership and all business stakeholders.
  • As a leader at Rapid, you will champion and role model our values as we scale globally: Ownership, Rigor, Candor, and Urgency.

You Have

  • 10+ years of experience developing and leading growth marketing initiatives and teams in high-growth innovative organizations, ideally having served as a Growth Marketing leader for several companies over the course of their career.
  • Strong analytical skills, data focused, goes deep to ensure quality data decision making, and mentors the team to understand analytical excellence.
  • Approaches business problems from an inquisitive mindset, looking to question assumptions, bringing creativity to solve problems, and has a strong goal and outcome orientation.
  • Ideal candidate has seen scale and has the ability to work at pace in a high-growth company.
  • Someone who is driven to get things done and views obstacles as an exciting challenge that demands a creative solution.
  • You are a self-starter with a high degree of rigor, organization, and discipline to get things done.
  • Strong communicator with the ability to convey complex ideas with clarity, confidence, and authority, as well as ability to work with and present clearly to the executive team.
  • Demonstrated leadership skills with the ability to build, motivate, empower teams, as well as make difficult decisions.
  • Proven ability to develop and implement successful strategic plans.
  • Ability to solve problems by applying design thinking, hypothesis development, and testing frameworks. A continual learner who embodies the growth mindset and is constantly challenging themselves and the team to evolve.
  • Create a culture of transparency and communication throughout the organization.
  • Exhibit fiscal responsibility by managing operations within budget guidelines.

This is an opportunity to play a key role in a fast-growing and high-scale startup company distributed across the US, Europe, and Israel. You'll be taking our product to the next level within a high-talent-density team and out-of-the-box thinking. Having raised $150 million in a Series D investment round in 2022; you’ll be working with a team that is scaling globally, fast.

If this sounds like you, click apply below! We’d love to hear from you.