Manager, Event Marketing and Community Partnerships

HOMESTEAD MIAMI SPEEDWAY

Homestead-Miami Speedway celebrates its 25th anniversary in 2020, as it continues to generate more than $301 million of annual economic benefit. The Speedway was home to NASCAR’s championship races from 2002 through 2019 – the longest such stretch in pro sports. It is regarded as the most competitive 1.5-mile track on the circuit, and also boasts a 2.21-mile road course, which is used for many racing disciplines throughout the year. In addition to its NASCAR race weekend, the track plays host to events of all types more than 300 days out of the year. During a visit to the track, fans are easily reminded of everything that Miami is known for such as an infield beach party, a slice of the area’s Cuban culture, three fresh spring water lakes, and much more!

Manager, Event Marketing and Community Partnerships - SE Region is involved in the development and execution of promotional campaigns to increase awareness, maximize ticket sales, and support best-in-class guest experience at NASCAR-owned tracks in the Southeastern region (Daytona International Speedway, Homestead-Miami Speedway, Talladega Superspeedway). This role works closely with Track Leadership and central functions as the local market expert informing marketing plans to advance growth of tracks and core motorsports events. This position is based at Homestead-Miami Speedway and supports all three tracks in the region.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Oversee community engagement strategy and plans to reinforce relevance of NASCAR tracks in local markets and support ticket sales goals
• Lead grassroots marketing and local market activation efforts for Homestead-Miami Speedway. Foster community relations and build mutually beneficial relationships with key stakeholders and media in-market
• Lead new fan development strategies and plans in local markets through partnerships, community outreach and in-market activation
• Lead planning, management, and execution of local promotional plans, which may include local media, partnerships, and influencer engagement
• Initiate marketing and promotional event plan documents, and work with all regional and central functions on accountability for delivering critical deliverables of integrated plan. Align internal/external stakeholders around event specific marketing plans, goals, and objectives
• Partner with Research & Insights and Data Strategy teams to continue delivering actionable insights that inform positioning, messaging, targeting and measurement of plans in market
• Collaborate with central marketing team to plan, manage and execute driver and team event promotion plans, which may include in-market events and track appearances to enhance the fan experience
• Partner with and support Event and Guest Experience teams to enhance the event experience and build out weekend content and programming. Activate onsite event experience plans for event weekends for assigned tracks
• Inform, influence and advocate in the annual business planning process
• Oversee marketing plans for non-NASCAR events e.g., concerts, festivals, and other sporting events
  
  

Travel: 20% including some weekends.

Supervisory Responsibilities

Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Education And/Or Experience

Bachelor's degree from four-year college or university, 3-5 years of related experience and/or training in sports / entertainment event marketing or communications; or equivalent combination of education and experience.

Language Skills

Ability to read, analyze, and interpret complex documents. Ability to write and prepare presentations for internal and external audiences. Effective at giving persuasive presentations on complex topics to senior management, industry audiences. Bi-lingual verbal and written proficiency a plus.

Computer Skills

Proficient in all company provided software, including Tableau. Advanced Excel and PowerPoint skills required. Knowledge of Adobe Creative Suite (Cloud Creative) a plus.

Additional Skills

Collaborative and energized by the challenge of influencing the transformation of NASCAR through owned and operated track properties.

Establish and maintain productive, thoughtful relationships with Track Leadership, internal colleagues, external partners & industry stakeholders, influencers & media.

Aptitude for leading change in a complex industry, visionary and strategic-minded.

Thrives in faced passed, collaborative & dynamic culture, and motivated being hands-on working with teammates.

Business acumen providing insights and counsel to internal and external stakeholders, as well as executive leadership.

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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