Content & Influencer Marketing Manager (3m contract)

Airtasker is one of Australia’s most exciting and impactful tech companies! Our mission is to empower people to realize the full value of their skills. Our marketplace creates jobs and earning opportunities for people all over Australia and internationally, leveraging skills that they might not have previously known could provide them an income.

Off the back of a sizable funding round, and acquisition of local services marketplace Zaarly, Airtasker is bringing the ‘joy of done’ to the USA.

Our US-based team is responsible for setting, executing and measuring the US go-to-market strategy. We use a data-first approach to decision making, and don’t shy away from ambiguous challenges. The team is small, but mighty and impactful.

As the first Influencer and Content Manager and a member of our Brand and PR team, you will work closely with our Brand and PR Director and other key stakeholders in the US and Australia to set the growth and influencer and UGC content execution for our early US markets

You will identify opportunities to spread the word about Airtasker, and drive user sign-ups.

This is a 3 Month Contract (40 hours per week).

What You'll Do

• Content
• Source UGC content creators for organic social (TikTok, Meta) and performance marketing ads
• Manager creative briefs for content creators
• Negotiate contracts, measure deliverables, and provide feedback for edits based on brand expectations
• Ensure content is delivered based on timelines and campaigns
• Work in tandem with Brand & PR Director to ensure all briefs and strategy are being followed by creators and being produced for the proper channels
• Track all content in company tracker and update accordingly for cross-functional teams
• Work on content calendars for social media and creative team
• Influencer Marketing
• Oversee influencer management and engagement for Airtasker launch efforts and UGC opportunities
• Work with Brand & PR Director to collaborate across disciplines to ensure campaigns are fully integrated
• Source, outreach, and negotiate contracts with influencer agencies for campaigns/projects
• Work with Brand & PR Director to deliver reports that interpret information, deliver analysis, key learnings, effectiveness, and growth opportunities
• Strategically identify talents in our target demographic for brand campaigns, gifting, and programs
• Track set KPIs for all influencer partnerships and campaigns
• Regularly report on key performance metrics
• Clip all posts and document
  
  

What we're looking for:

• 3+ years of experience in content management
• 5+ years of experience in influencer marketing
• You have active relationships with micro and macro influencers and agencies
• Experience with influencer affiliate marketing
• Experience using influencer reporting softwares
• Excellent verbal and written communication skills
• No “task is too small” attitude with the desire to collaborate across teams - from ideation to creation
• Analytical mindset with the ability to draw smart conclusions from data
• Strong writing skills
• Experience in consumer tech is a plus
  
  
  

What You'll Love

Competitive compensation packages

A culture of context, not control - we believe that empowering people through Airtasker starts with empowered people within Airtasker.

The engagement of our workforce - 90% of our employees have stated that they are proud to work for Airtasker!

We are agile and innovative in the way we work and how we grow - we believe in a growth mindset and trying new things.

Flexible workplace environment - we embrace flexible working to support different life stages and lifestyle preferences.

Airtime Fridays! - no meetings and no slack on Fridays to allow you to find your flow in deep focus work, invest in your personal growth and increase your productivity.

Learning and development - as humans, we never stop growing - we believe feedback is a gift, and provide allowances to empower you to identify learning that is right for you.

Progressive parental leave policies - we believe that feeling supported to stay connected to both your professional and personal self when raising a family is vital in bringing your best self to work.

Celebration swap benefit - the option to swap national, state or territory public holidays for those that are more aligned to your beliefs and background.

Access to wellbeing support - we want to ensure that you have all the support you need to prioritise your mental health and wellbeing, so that you can bring your best self to work. To this end, you'll be given full access, via our EAP, to regular 1:1 counselling with mental health and wellbeing specialists.

Airtasker credits - whether it’s help around the home or planning your next date night, use $1,100 worth of credits every year to help you get more done.

Connection and celebration - from local “social-cell” events near your house, kids parties in the office, to mega yacht cruises on the harbour - we work hard, and celebrate connecting as people.

At Airtasker we believe in culture add - that each person is different and has their own background, learnings and unique experiences that can add to the Airtasker cultural tapestry. We pride ourselves on our inclusive culture, and encourage applications from people of all backgrounds.

To all recruitment agencies and talent suppliers: Airtasker does not accept unsolicited resumes. Airtasker is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to our job postings or directly to our managers. If you are on our supplier list and have terms in place, ensure you work alongside our internal TA team and do not send resumes directly to managers.