Specialist, Social Media

At Hawaiian Airlines, we are all about welcoming our guests with Hawaiian hospitality and aloha, and taking care of our people, our home, and the communities we serve. Join our ‘ohana and be a part of an exciting team of professionals dedicated to serving our kama‘āina and introducing our islands to the world!

Position Summary

Be at the forefront of sharing the Hawaiian Airlines story through social media. As the social media specialist, you’ll work in a dynamic, creative and collaborative environment and help lead the company’s growing brand and social media presence across its local, national and international markets. The ideal candidate will have a passion for travel (flight benefits are included!), experience in social strategy, content creation, community management and thrives in a fast-paced environment. This position will be the primary lead creating social content, own complex projects, manage vendor relationships and work collaboratively with teams across the organization.

Key Responsibilities

• Manage and create social media content for multiple platforms to communicate strategic brand messages and support tactical marketing objectives
• Manages social media agencies, overseeing their content creation, internal review process and platform capabilities
• Create and manage the social media content calendar in partnership with agencies and internal content teams
• Execute campaigns and projects through strong project planning and management, as well as effective coordination with vendors and stakeholders
• Produces visual, video and written assets for social media channels that meet brand standards
• Serve as the day-to-day contact for international social media channel managers. Oversee social care program alongside agency and contact center partners through facilitating agent escalations and maintaining the program’s knowledge base
• Create and amend social media community policies, communicates those to the communities, as well as other stakeholders
• Monitor, triage, address and translate upcoming social trends for branded content
• Manages photographers and videographers to plan and capture content at company activations
• Work closely with digital agencies to strategize and coordinate paid social media placements
• Generates reports for key social media metrics and campaigns. Presents social marketing metrics to leadership and peers to analyze the performance and adjust social strategies and tactics accordingly
• Moderates user-generated content and manages usage rights for social media assets using the company’s digital asset management platform
• Coordinate with and manage influencer partnerships, as well as develop and manage an influencer ambassador program.
• Activate in emergency response situations, supporting the Corporate Communications department with crisis communications
• Other duties, as assigned

Minimum Requirements

• Bachelor’s degree, preferably in Marketing, Communications, or Public Relations or equivalent related working experience
• Minimum of 4 years of social media marketing or related experience
• Experience with content marketing and editorial planning
• Exceptional written and visual storytelling skills, evidenced by former portfolio work.
• Experience with a social media management platform
• Excellent project management skills. Able to manage and execute multi-faceted projects and meet multiple deadlines while maintaining consistent performance
• Excellent attention to detail
• Able to work cross-departmentally with a variety of stakeholders to achieve a common goal
• Able to learn the Hawaiian Airlines brand and accurately evaluate creative according to guidelines and social media creative best practices
• Comfortable with public speaking and reporting key marketing metrics
• Willing to work on some nights and weekends to capture content at event activations
• Willing to work an on-call schedule during nights and weekends to monitor and support social care agents
• Willing to travel and ability to acquire a passport
• Strong Microsoft Office skills
• Hawaiian Airlines is regulated by the Department of Transportation (DOT - regulation, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of Marijuana, Cocaine, Opioids, PCP (Phencyclidine), and Amphetamine prior to any offer of employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Hawaiian Airlines and any employment offer will be withdrawn.

Preferred Qualifications

• Experience in the airline industry
• Knowledge of Hawai‘i travel industry customer service best practices
• Experience leading photo and video shoots from concepting through execution
• Experience in managing and creating content for a brand’s social media account
• Experience managing vendors and marketing agencies
• Photography, videography and/or graphic design skills
• Proficient in photo- and/or video-editing mobile applications
• Strong analytical and reporting skills
• Experience with the Adobe Creative Suite, specifically Photoshop, Lightroom or Premiere Pro
• Exhibits strong emotional intelligence and ability to build successful relationships across internal teams and with vendors
• Knowledge of Hawai‘i - geographically, culturally and sociologically

About Hawaiian Airlines

Now in its 94th year of continuous service, Hawaiian is Hawaiʻi's biggest and longest-serving airline. Hawaiian offers approximately 130 daily flights within the Hawaiian Islands, daily nonstop flights between Hawaiʻi and 15 U.S. gateway cities – more than any other airline – as well as service connecting Honolulu and American Samoa, Australia, Japan, New Zealand, South Korea and Tahiti.

Consumer surveys by Condé Nast Traveler and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawaiʻi. In 2022, the carrier topped Travel + Leisure’s 2022 World’s Best list as the No. 1 U.S. airline and was named Hawaiʻi's best employer by Forbes. Hawaiian® led all U.S. carriers in on-time performance for 18 consecutive years (2004-2021) as reported by the U.S. Department of Transportation.

The airline is committed to connecting people with aloha by offering complimentary meals for all guests on transpacific routes and the convenience of no change fees on Main Cabin and Premium Cabin seats. HawaiianMiles members also enjoy flexibility with miles that never expire. As Hawai‘i’s hometown airline, Hawaiian encourages guests to Travel Pono and experience the islands safely and respectfully.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page.

For media inquiries, please visit Hawaiian Airlines’ online newsroom.