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Posted February 27, 2023
PepsiCo

Communications Sr. Analyst Role (Pep+)

PepsiCo
Chicago, IL, USA ⚠ [Archived] No Longer Accepting Applicants

Overview

PepsiCo is seeking a Communications Sr. Analyst to help promote and protect the reputation of the Quaker Foods North America (QFNA) portfolio of iconic brands.

This role will contribute to the business by developing high-impact strategic communications plans, project management and execution, earned media / influencer strategy and engagement, and agency and budget management.

The Communications Sr. Analyst will drive awareness for and build equity in QFNA brands in close partnership with the marketing organization as well as a multitude of stakeholders from other PepsiCo functions and external partners.

This role reports into a Director of Communications and is based in Chicago, Illinois.

Responsibilities

  • Serve as communications advisor to QFNA marketing brand teams on external communications initiatives
  • Develop communications plans that leverage creative ideas, media and influencers to support new campaigns, innovation launches, and other brand priorities
  • Build media relations strategies, strengthen relationships with key members of the media to pitch brand marketing and Quaker Pep+ stories
  • Measure programming against set goals and contribute to effective and efficient reporting to key stakeholders
  • Support crisis and issues communications, as needed
  • Provide thoughtful and timely review of external social media, influencer content, partnerships and sponsorships for potential reputational issues
  • Partner with Internal Communications teammates on employee engagement efforts to build internal advocates for programming
  • Regularly liaise and collaborate with Quaker and PepsiCo brand and corporate communications team members as well as cross-functional stakeholders
  • Collaborate on Quaker and Pep+ initiatives related to advancing food security and sustainability
  • Liaise with cross-functional stakeholders related to Quaker nutrition and R&D initiatives
  • Stay informed of key issues and trends impacting the company and industry as well as current events that may impact programming
  • Oversee and manage the work of agency team, ensuring flawless execution, rigorous measurement and resources

Qualifications

  • Bachelor’s degree from four-year College or University, preferably with focus on Communications/Journalism/PR
  • 4-6 years of PR experience managing brand communications in a fast-moving consumer goods category preferred (agency or large corporate entity)
  • Strong media relations skills including strategic planning and the ability to story-mine and pitch top-tier reporters
  • Strong expertise in navigating influencer/talent/partnership programming and protocols
  • Strong understanding of social media, including new and emerging channels and analytics
  • Detail oriented, self-starter with a knack for storytelling
  • Excellent oral and written communications skills – including presentations and media materials – and an ability to develop materials under tight timelines
  • Unique experiences that demonstrate creative instinct, innovative thinking, passion for marketing and deep consumer empathy
  • Proven track record of driving successful, insight-based, high-impact creative communications programs that deliver against brand business objectives, on time and within budget
  • Proven ability to interact with, manage, and influence cross-functional teams and agency partners, and work in a matrixed environment
  • Some travel required
  • COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law.

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement