Digital Marketing Manager, Cuisinart

Description

Position at Cuisinart

Digital Marketing Manager, Cuisinart

Based out of our global headquarters in Stamford, CT, the Digital Marketing Manager will be the driving force behind the Cuisinart digital marketing strategy. They will share in the responsibility of driving growth and generating revenue while partnering with the brand and marketing teams to deliver best-in-class marketing campaigns. The ideal candidate can develop and execute a multi-channeled digital strategy that will elevate the Cuisinart brand. This role will be responsible for building Cuisinart’s digital presence by driving brand awareness, increasing customer acquisition, retention and engagement.

Responsibilities:

• Create a digital marketing roadmap to drive DTC sales and support key retailer digital campaigns.
• Manage organic and paid digital channels including SEO, SEM, DSP, email marketing, Google/Meta, social & influencer marketing and affiliate campaigns.
• Manage vendor and agency relationships, including scope development and continuous optimization.
• Develop and drive specific digital marketing strategies that ensure efficiencies are realized to maximize both organic and paid channels.
• Gain internal buy-in with all key stakeholders by building strong internal relationships with key partners.
• Develop and drive specific digital marketing strategies that ensure efficiencies are realized to maximize both organic and paid channels.
• Work as an educator and liaison with the VP Sales and field sales teams to recommend and drive digital marketing programs and analysis with retail partners: Amazon, Target, Walmart, etc.
• Work directly with department head and CIO to vet and project manage integration of new technology into current platforms that improves consumer path to purchase, retailer tie in and marketing’s ability to have a clear view of consumer activities within the digital marketing arena.
• Work with our Consumer Insights Team to research consumer conversation, trends and competitive activities along with white space opportunities that will drive the business.
• Develop dashboard reporting by channel for executives, marketing and sales teams to provide insight into platform and digital marketing performance.
• Collaborate with the marketing department on new product launches with integrated digital marketing campaigns.
• Help manage our social media strategy, planning and assist with digital asset management.
  
  

Essential Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, Business, or related field.
• 5+ years of experience across all aspects of Digital Marketing including Google Analytics, SEO, Social Media Marketing and Advertising.
• Proven ability to drive social growth in relevant new channels - broad based thinker with global exposure and insights.
• Strong collaboration skills
• Skilled at building a digital-first mentality for a brand
• Must possess strong analytical skills, be highly detailed-oriented and provide unprompted follow-through.
• Must be accountable and organized with the ability to handle a multitude of projects.
• Demonstrates ownership of programs, embracing both big picture objectives while owning in-depth detail of each program and project.
• Must possess strong oral and written communication and excellent computer skills.
• Must be flexible, determined, a team player with a positive attitude
• Expert ability level in PowerPoint, Word and Excel
  
  

Beneficial Qualifications:

• Retailer platform experience: Criteo, Citrus, PromoteIQ
• Experience in the small appliance space
  
  

Environmental Factors:

• Working conditions are normal for an office environment.
• Must be able to sit for extended periods of time
• Must be able to use a computer keyboard and view a monitor for extended periods of time.
• Covid-19 vaccination required.
• We currently operate on a hybrid schedule - 50% in Stamford, CT. Must be willing to come to the office 50% of the time.
  
  

What we offer:

• Comprehensive Medical/Dental/Vision plans
• Generous Paid Time Off Programs
• Paid Parental leave
• Volunteer Days
• Life & Disability Insurance
• FSA/HSA/Dependent Care FSA
• 401k and company match
• Commuter Shuttle to/from train station