Influencer & PR Manager

About Westman Atelier

A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.

• A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
• Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.

Position Summary

We are looking for a creative, hyper-organized, and impressive multitasker to join our team as an Influencer Marketing & PR Manager. You will contribute to driving brand awareness, reach, and revenue through our community of influencers and PR activities.

In partnership with the Director of Brand Marketing and Community, you will oversee and coordinate influencer activities, events, and PR and media management. The ideal candidate has exceptional interpersonal skills and demonstrated success in identifying industry trends, building strong relationships, and creating campaigns with authentic storytelling.

Responsibilities:

• Coordinate and manage all PR and Influencer Marketing for new launches and core product activations
• Work closely with agency to develop media relations strategy that ties to yearly and quarterly brand and business goals
• Manage relationships and direct activities across our three global PR agencies
• Manage budget and develop strategy and execution for global activations and events
• Organize, execute and track influencer gifting programs reporting out on results
• Drive mailer strategy, concepts, and execution in partnership with agency
• Curate and manage ongoing influencer list for Westman Atelier and global partners reporting out on learnings and key KPI’s
• Develop influencer, event and media strategy that drives our core product business revenue
• Execute monthly and quarterly business recaps across initiatives results
• Manage content distribution across paid media and partner closely with our paid media and social teams to drive a holistic marketing strategy
• Work closely with sales team to drive and manage all influencer-related activities with key retail partners

Requirements:

• Bachelor's degree in Marketing, Communications, Public Relations or related field
• 4-6 years of experience working in Influencer Marketing, Communications, and/or Public Relations, preferably in the beauty, luxury or CPG category; Agency and/or media experience, a plus
• Strong knowledge of all social media platforms, trends, and influencer marketing reporting tools
• Strong written + verbal communication skills with the ability to successfully collaborate and manage cross-functional partnerships
• Ability to thrive in fast-paced environment, and manage ambiguity and competing priorities

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