Sr. Social Media (Influencer) Marketing Specialist

Job Description

One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. With parent company Carnival Corporation, Princess has introduced Medallion Class Vacations. This award-winning innovation offers the fastest way to an effortless, personalized vacation.

We’re looking for an amazing Sr. Social Media (Influencer) Marketing Specialist to fill this role. You’ll be responsible for leading our efforts in partnering with social influencers (internal, micro & macro) and outside agencies in creating on-brand timely content for all owned social media channels ( including YouTube, Facebook, Instagram, Twitter, TikTok and Pinterest) driving relevant brand storytelling while increasing reach and engagement by tagging, linking or creating content for Princess as well as referral traffic to our website Princess.com. This job requires daily decision making, with the agency to act independently to approve lower production value content being published to enhance the Princess brand on social media and work with cross-functional leadership for higher production value content in social.

Here’s a summary of what Princess is looking for in its Sr. Social Media (Influencer) Marketing Specialist . Is this you?

Responsibilities

• Manage all aspects of social media influencer content - from planning, production, asset development, review and modification, scheduling and publishing on influencer or Princess social channels, including YouTube, Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest and any emerging platforms.
• Facilitate internal cross-functional team social media briefing and content review process for the planning and lock-down of Princess influencer content within the greater social media editorial calendar. Collaborate with agencies hired by Marketing, Public Relations, Human Resources and our in-house Creative Services team for larger scale integrated campaigns, announcements, promotional offers, guest relations and crisis management.
• Collaborate with the Social Media Manager, Director of Brand Marketing, Partnerships, International Marketing and Public Relations teams on the outreach, contracting, and hosting of influencers strategy and planning. Create a directory of influencers and map out tiers and communication protocols of all influencers to align with and support media / press targets, brand sponsors and partnerships.
• Identify, source and curate social media assets for posts across channels, pulling in UGC and influencer content as well as overseeing custom social photo and video shoots on land and at sea.
• Manage logistics of travel and communication with the ship, lodges, tour operators for content creators and influencers, hosting as needed. Maintain and stay within budget.
• Support #PrincessProud content from recruiting, reviewing & sourcing content as well as tips & tricks perspective among crew and shoreside teammates, especially in sales & outbound call center.
• Contribute to ad hoc and regular reporting (with external agency) to provide creative insights, audience insights, message insights and channel insights as it relates to key performance indicators such as social media sentiment, social media campaigns, social media influencer activations and identification of social media trends.

Please note that this position can be 100% remote, US only

Requirements

• Bachelor's Degree preferred in Communications/English, Public Relations, Marketing, Journalism or Design
• 3+ years of experience with social media and influencer marketing
• Three to five years' experience with popular social media channels and social media marketing software / tools required
• Strong sales and marketing acumen with ability to creatively share a brand message
• Expert project management and technical skills
• Must exhibit integrity, fairness, accountability, and professionalism
• Creative thinking
• Exceptional communication skills (verbal and written) to communicate with guests, management and cross-functional employees where a dependency exists
• 25-50% domestic/international travel to our ships
• Must be legally authorized to work in the United States. Holland America is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).

What You Can Expect

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives
• Base Salary Range: $84,700.00 to $114,400.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

Our Culture… Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.princess.com/about... is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans With Disabilities Act (ADA)

Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact [email protected]

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