Paid Media Manager, DTC

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

At BetterUp, we give people the coaching, support, and push they need to reach peak performance and unlock their limitless potential, in all they do, personally and professionally. We work with world-class experts and Coaches, pioneer innovative technology, and foster human touch at scale to fuel the BetterUp experience, and make growth and development achievable for all. We believe that practicing strong mental fitness is a never-ending practice of maintaining and building the strengths that precede health, happiness, and success.

And we’re looking to build out a diverse and ambitious team of go-getters to join us as we grow. Exciting opportunities lie ahead, as well as work that makes a real difference — not only in the lives of others, but for your own personal and professional growth, too. Join us as we continue to bring BetterUp to more people everywhere, and create impactful change for our members and for you.

As the paid media manager of the DTC business, you will own the strategy and execution across our paid media channels (currently heavily focused on paid search). You will optimize our current programs while also driving our testing roadmap into new channels, leveraging analytics and consumer insights to help inform how and where we focus our acquisition efforts. The ideal candidate is excited to work in a fast-paced, entrepreneurial environment and keen to play a pivotal role in driving new customer acquisition and revenue growth for the consumer business. If you’re excited about building impactful digital programs from the ground up, we’d love to talk with you.

What You’ll Do

• Create innovative digital marketing strategies to reach qualified audiences and drive customer acquisition
• Oversee day-to-day campaign management and execution in partnership with agency/freelance teams
• Drive our testing and learning agenda, identify and design test hypotheses and oversee implementation
• Own day to day budget pacing based on performance delivering to internal ROAS and new customer acquisition goals
• Collaborate with cross functional teams on integrated plans to deliver business results. You could be working with Creative, Web or Product Marketing teams to name a few
• Interpret data, plan next steps, and share results with partner teams
• Help us push digital innovation and shape perspectives on where we should place our bets
• Brainstorm and drive learning agenda around new creative concepts, audiences, and messaging strategy informed by customer, campaign, and channel-level data

If you have some or all of the following, please apply:

• + years of experience in paid media marketing at a high growth consumer company
• Experience across paid search and paid social (must) and \, Affiliate and Influencer (preferred)
• Hands on experience setting up and running campaigns in platforms like Google Ads, or Facebook Ads Manager
• Agency management experience
• Data fluency, you have experience using data to tell stories and inform strategies
• Exposure to A/B testing
• Entrepreneurial and results-oriented, thriving on getting things done and having a real impact on the business
• Strong collaboration skills and the ability to influence others

Benefits

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

• Access to BetterUp coaching; one for you and one for a friend or family member
• A competitive compensation plan with opportunity for advancement
• Medical, dental and vision insurance
• Flexible paid time off
• Per year:
  • All federal/statutory holidays observed
  • 4 BetterUp Inner Work days (https://www.betterup.co/inner-... Volunteer Days to give back
  • Learning and Development stipend
  • Company wide Summer & Winter breaks
• Year-round charitable contribution of your choice on behalf of BetterUp
• 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $102,100 – $173,250.

If you live in New York, the base salary range for this role is:

$115,500 – $173,250: New York City

$108,700 – $163,100: Nassau, Newburgh

$102,100– $153,050: Albany, Buffalo, Rochester, Syracuse

We value your privacy. Your personal data will be processed in accordance with our Privacy Policy. If you have any questions about the privacy of your personal data or your rights with regards to your personal data, please reach out to [email protected]