Digital Marketing Specialist

Position Summary

Calling social minded digital marketers! It is time to put your skills to work helping to economically empower women across the globe. Do you want to make an impact in the world while doing what you love most! Of course you do. Then consider joining our mission today.

WEConnect International has been growing steadily and is now seeking to dramatically accelerate growth of the mission to facilitate deal-making between our member buyers and women owned businesses around the globe. This new Digital Marketing Specialist position provides qualified candidates a unique opportunity to apply advanced digital marketing strategies to markets around the world.

WEConnect International offers a flexible work environment, the chance to work alongside awesome talent and enjoy unique experiences. If you are a strategic self-starter with proven experience in digital marketing, market research, content creation, creative design, videography, and financial acumen this challenge could be perfect for you!

Responsibilities

The Digital Marketing Specialist is charged with re-vamping the WEConnect International’s social media presence and exponentially growing traffic and conversion rates to grow the brand and help meet the organizations Key Performance Indicators (KPIs). The analyst will be responsible to:

• Serve as an integral part of the marketing team to drive successful execution of digital marketing campaigns around the world.
• Create digital channels, that set the organization apart, create influencers and provide new sources of funding through monetization of the digital channels.
• Create original content, design and videos for social media.
• Coordinate with team members and clients across the globe to gather content, photos and video materials.
• Create and implement digital campaigns and editorial calendars.
• Support special event promotion and fundraising efforts.
• Research competitor postings and advertising trends.
• Monitor activity, analyze trends and resolve issues on social media channels.
• Develop digital marketing metrics and reports to demonstrate marketing effectiveness through data-driven analyses.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strategic self-starter with proven proficiency in strategy, digital marketing, market research, content creation, creative design, and financial acumen
• Strong understanding of how the marketing and communications functions support business development and KPIs
• Proven successful execution of paid social advertising and monetization of social media channels
• Good analytical skills & understanding trends
• Strong attention to detail and exceptional organization
• Excellent written and spoken communication skills
• Experienced ability to work within deadline and manage multiple tasks and projects
• Positive attitude, sound judgement & flexible approach to work
• Comfortable to thrive in a fast-paced environment
• Enthusiasm, vision and a willingness to think big and encourage the team to develop approaches to overcome challenges

Computer & Technology Skills

• Google Analytics Certified
• Hootsuite Certified
• You Tube, LinkedIn, Twitter, Instagram, Facebook, WhatsApp
• Survey Monkey
• SharePoint
• Virtual meeting platforms inclusing Teams, Zoom, Google Meets.
• Word Press
• Graphic Design (Canva or Adobe Creator)
• Video production
• Content Development
• Paid Social Media Marketing
• Monetizing social media channels

Education and Experience

• Bachelor’s degree in Marketing or related field. Equivalent training and experience will substitute for education.
• A minimum of two (2) years' experience using marketing technology tools to conceptualize and implement branding campaigns.

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit. The employee is frequently required to use hands to finger, handle, or feel. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds.

Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accomodations may be made to enable individuals with disabilities to perform the essential functions.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

WEConnect International is an Equal Opportunity Employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local laws in the United States.

Organizational Information

WEConnect International is a corporate-led, global non-profit that helps build sustainable communities by empowering women business owners to succeed in local and global markets. Since 2009, WEConnect International brings motivated, large corporate, multilateral and government buyers together with qualified women-owned suppliers around the world. It works with over 180 multinational buying organizations, with over $1 trillion in annual purchasing power combined, that have committed to sourcing more products and services from women-owned businesses based in more than 130 countries. WEConnect International identifies, educates, registers and certifies women’s business enterprises that are at least 51% owned, managed and controlled by one or more women. WEConnect International provides certification in over 50 countries that represent over 65 percent of the world’s population. www.WEConnectInternational.org... Values and Culture

As we continue to grow our impact, WEConnect International will attract and hold accountable members, partners, staff and stakeholders based on these core values, which help to define our culture, brand and operational strategies.

• Embrace Diversity and Inclusion to Unleash Potential
• Demonstrate Passion for Women's Economic Empowerment
• Make a Positive Difference in the World
• Deliver Stakeholder Value
• Exemplify Integrity in Everything We Do
• Pursue Teamwork with a Shared Vision and Purpose
• Embrace Openness, Trust and Candid Communication