Social Media Manager

Brand Strategy

Full Time

71085BR

Job Summary

The Social Media Manager in UCSF’s Office of Communications is responsible for day-to-day social channel management, including content planning, production, publishing and analytics for UCSF’s enterprise platforms.

As a member of the Brand Strategy team, reporting to the Assistant Director of Audience Engagement, the SMM position is guided by an audience-first strategy to develop content that engages and inspires UCSF target personas. They bring a deep knowledge of all major social platforms and best practices, and combine creative and analytical skills to produce content and manage UCSF’s social presence.

This person is a confident creator, with experience translating complex information into social-first content, and is comfortable with potentially being on video or contributing voiceover as part of that content. They bring a deep knowledge of all major social media platforms, best practices, and content trends, while maintaining a curious, experimental spirit, and are excited to test new features, trends, and formats. They passionately embrace diversity and understand social media’s role in elevating marginalized voices.

In addition to producing content, this role will monitor UCSF’s social presence and report on performance and analytics. They will also provide guidance to other Comms team members on social media best practices and trends and help train them to produce their own social content.

The successful candidate is a data-driven communicator, a creative problem-solver, and passionate about great storytelling. This role requires excellent judgment, critical thinking, organization, and an ability to communicate well with and build influence with other stakeholders.

Responsibilities Include, But Are Not Limited To

• Working with Assistant Director of Audience Engagement (ADAE), help define the strategy, roadmap and success metrics for UCSF’s enterprise Facebook, Twitter, Instagram, LinkedIn, and potential new platforms such as TikTok , ensuring alignment with the department’s goals and priorities.
• With ADAE, monitor social media chatter, work with leadership to manage crisis situations, surface key metrics and manage sensitive issues.
• Work cross-functionally to coordinate content
• Maintain a robust social media content calendar integrated with the editorial calendar
• Providing counsel across UCSF departments on social media best practices and guidelines.
• Managing UCSF’s enterprise social media channels, including: editorial planning, developing platform-specific content, basic conversation moderation, targeting and boosting paid content, analyzing and reporting on performance
• Using social media management tools to publish content to UCSF’s enterprise social media channels (Facebook, Twitter, LinkedIn, Instagram), including platform-specific content
• Writing clear, social-first copy that promotes UCSF’s various news and campaigns
• Lending graphic design, video editing, on-screen hosting, and voiceover skills to create social-specific content
• Supporting content development by implementing and reporting on marketing experiments (ie A/B testing, audience targeting, piloting new formats, etc.)
• Managing the back-end administration of department digital media tools
• Providing email response support for the department’s resource accounts
• Embodying UCSF tone of voice and other branding practices
• Flagging conversations on social channels to crisis management team when necessary
• Embrace UCSF PRIDE values: professionalism, respect, integrity, diversity, and excellence.

This is a full-time, 1 year contract position.

To see the salary range for this position (we recommend that you make a note of the job code and use that to look up): TCS Non-Academic Titles Search (ucop.edu)

Please note: The compensation ranges listed online for roles not covered by a bargaining unit agreement are very wide, however a job offer will typically fall in the range of 80% - 120% of the established mid-point. An offer will take into consideration the experience of the final candidate AND the current salary level of individuals working at UCSF in a similar role.

For roles covered by a bargaining unit agreement, there will be specific rules about where a new hire would be placed on the range.

To learn more about the benefits of working at UCSF, including total compensation, please visit: https://ucnet.universityofcali... Description

The University of California, San Francisco (UCSF), is a leading university exclusively focused on health. Through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care, UCSF is leading revolutions in health worldwide.

As UCSF’s enterprise communications team, the Office of Communications (OOC) provides comprehensive and coordinated leadership in planning, creating and implementing integrated strategies across all media to foster increased awareness and support of UCSF’s mission, vision, accomplishments and strategic priorities among its diverse internal and external constituencies. It serves as the official voice of UCSF to regional, state, national and international news media. In the midst of significant expansion, the OOC is adding new capabilities and staff in order to better serve the growing needs of UCSF’s mission and strategic initiatives.

UCSF’s Brand Strategy unit defines, drives and promotes UCSF’s brand platform, brand family and story to be meaningful, differentiated and salient. It creates and shapes content to deliver experiences consistent with UCSF’s brand promise. It cultivates new audiences, fostering and deepening engagement to promote preference. And it leads enterprise alignment and orchestration, governance and best practices at the enterprise brand level.

Required Qualifications

• Bachelor's degree in communications or marketing or other related field and 3 or more years of directly related work experience; and/or equivalent experience/training
• 2+ years of working experience in social media
• Hosting experience, willingness to lend voice and or face to social content
• Skill in iPhone photography and/or videography
• Basic knowledge of iMovie, Final Cut or other video editing software, as well as social platform-specific video editing tools
• Skilled understanding of brand principles and management
• Proficiency with Microsoft Office Suite and Adobe Suite
• Professional experience working with Facebook, TikTok, Twitter, LinkedIn, and Instagram in a branding or journalism context
• Thorough analytical and critical thinking skills.
• Strong interpersonal communications skills, including active listening and effective collaboration skills.
• Thorough research and fact verification skills.
• Ability to write clear, lively, engaging and compelling copy in a variety of styles appropriate to target audiences and / or the broader public, while ensuring adherence to the brand message.
• Thorough knowledge of the fundamentals of writing, grammar, syntax, style, and punctuation.

Preferred Qualifications

• Thorough understanding of technical language and requirements of the assigned work.
• Thorough understanding of organization's processes, procedures, and applicable rules and regulations for digital communications.

About UCSF

The University of California, San Francisco (UCSF) is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care. It is the only campus in the 10-campus UC system dedicated exclusively to the health sciences. We bring together the world’s leading experts in nearly every area of health. We are home to five Nobel laureates who have advanced the understanding of cancer, neurodegenerative diseases, aging and stem cells.

Pride Values

UCSF is a diverse community made of people with many skills and talents. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence – also known as our PRIDE values.

In addition to our PRIDE values, UCSF is committed to equity – both in how we deliver care as well as our workforce. We are committed to building a broadly diverse community, nurturing a culture that is welcoming and supportive, and engaging diverse ideas for the provision of culturally competent education, discovery, and patient care. Additional information about UCSF is available at diversity.ucsf.edu

Join us to find a rewarding career contributing to improving healthcare worldwide.

Equal Employment Opportunity

The University of California San Francisco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Organization

Campus

Job Code and Payroll Title

007455 DIGITAL COMM SPEC 3

Job Category

Marketing / Communications, Professional (Non-Clinical)

Bargaining Unit

99 - Policy-Covered (No Bargaining Unit)

Employee Class

Contract

Percentage

100%

Location

Fully Offsite, Mission Bay (SF)

Shift

Days

Shift Length

8 Hours

Additional Shift Details

Generally Mon-Fri, 8:30 am - 5:30 pm. Availability will be expected outside of these hours, including meeting attendance as required. Moderate weekend and evening work is also anticipated.