Marketing Assistant - Social Media - North America

We’re looking for a Marketing Assistant, Social Media to oversee and grow our influencer marketing and social media channels.

Nice to meet you!

Yoto is inspiring the next generation of independent, creative minds.

Our screen-free audio players let kids listen, learn and play at their own pace. All while making sure they’re safe to explore what inspires them.

The award-winning Yoto Player launched in early 2020 and quickly found a home on the world’s play mats, kitchen counters and bedside tables. It was later named one of TIME Magazine’s Top 100 Inventions of 2020. Yoto Mini, our portable player, launched in late 2021 and has accompanied kids on countless adventures. It won a D&AD pencil in 2022.

Our Card Store has 1,000+ titles from some of the world's best creators, publishers and labels - think LEGO, Disney, Marvel, Roald Dahl and Sony. We also create Yoto Originals like this one.

Yoto North America team

We are a tight-knit, rapidly growing team with experience across a wide range of sectors and disciplines. We work collaboratively yet independently; we love to get stuff done and genuinely have some fun while doing it. As a team and as a company, we are passionate about building and nurturing our community–customers, partners, and beyond.

What you’ll be doing:

It’s a really exciting time to join Yoto. We are moving fast, and there is a lot to achieve. This won’t be an easy job, but it will be rewarding. Your job will be to drive engagement and revenue by growing and managing the Yoto North America social media channels and co-managing the global channels. You will also be responsible for researching and vetting influencers, managing communications and developing relationships.

Day to day, your job will be a wonderful mix of structured...and not so structured:

• Management of all NA social channels, including Facebook, Yoto Community on Facebook, Instagram, TikTok, LinkedIn (global), Twitter (global) and others that are selected to work with
• Influencer outreach and management (developing creative briefs and stand-alone content creation campaigns as well as negotiating rates and managing contracts)
• Working with the creative team to develop and project manage social content, specific to campaigns and channels
• Developing social media strategies and campaigns
• Owner of the content calendar for NA social channels and writing corresponding copy
• Replying to comments and DMs (with additional support from Customer Happiness team)
• Regular social media reporting on sentiment, SOV, engagement, competitor analysis, etc.
• Exploring social partnerships with like minded brands
• Quarterly reporting on KPIs, campaigns and stand-alone content
• Working with the PR & Partnerships manager to execute on partnerships
• Developing opportunities and engagement with relevant local community groups
• When needed, management of integrated marketing campaigns

What you’ll bring:

You’ll need to have 1-2 years’ experience in a similar role. You might come from an agency side or brand side or both and you may have some or even all of the following… the more the better:

• Ability to think on your feet and learn fast
• Have been responsible for management of multiple social channels for a brand
• Have experience managing influencers
• Content ideation and development experience
• Maintaining a brand TOV
• Experience working in an agency setting
• Willingness to take on larger strategic initiatives while juggling smaller daily tasks
• Knowledge of latest digital marketing technologies and trends
• Highly collaborative with a strong sense of curiosity
• Skilled communicator with strong writing and presentation skills
• Organized and detail-oriented
• Resourceful problem-solver; eager to take on new responsibilities
• Passionate about audio content and technology
• Experience in kids’ and or family products is a plus

What we offer in return:

• Generous share options - we’re all invested in Yoto’s success
• Hybrid working with a choice-based approach (we would love you to come into the office at least once a month, if not more)
• A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
• 20 vacation days, 11 holidays
• Health, dental and vision insurance - 85% of base plan costs for you and your family paid for by Yoto
• 401(k) plan matching up to 4%, after 6 months of service
• Yoto player and starter pack of cards
• 2x volunteer days a year
• Office in downtown Brooklyn for NYC-based employees
• A collaborative tech-focused creative environment
• Company socials and celebrations, including our annual YotoFest

Salary: Up to $60,000 annually, depending on experience

About Yoto

We're a Series A tech company with a well-funded and fast-growing international team.

Our offices are in London and New York, and we also have a small but perfectly formed team based in France. We have in-house expertise in hardware and software, technology development, product, marketing, commercial and retail.

We operate a ‘choice-based’ approach to where we work. This means the day-to-day decisions on where you work are up to you. You could call it hybrid working but we don’t see the need to be that formal. We see it as more fluid and we trust our team to make choices that reflect the needs of their role, team and the wider organization. We are therefore ideally looking for someone NYC-based (or who can easily commute to NYC) who can manage a balance of home working and some time in the office with the rest of the team. That said, we are open to fully remote applications if the candidate is the right fit for the position and has had previous experience in a remote setting.

#

We’re excited to build and develop a tight-knit and energetic team to help make Yoto the next great family brand!

Flexible working and autonomy are key to life at Yoto. We support working parents because we know that life and work need to work together. And just as we share audio content from a diverse community of creators, we also strive to build an inclusive team. Our passionate DE&I group raises new voices, beliefs, and perspectives to help everyone at Yoto feel heard. Check out our website for more info on our approach to People and Planet.