Crocs: Manager, Global Integrated Marketing- Sandals

A world leader in innovative, casual footwear,  Crocs, Inc. , is dedicated to the future of comfort. Our original and most famous style, the Classic Clog, is instantly recognized around the world — and for good reason: since 2002, we’ve sold more than 600 million pairs in over 90 countries! We achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort, and value.

Every day, we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone, inviting the world to  Come As You Are!

The Manager, Global Integrated Marketing – Sandals is responsible for the strategic development and activation of marketing campaigns that build Crocs’ awareness, relevance, and desirability in the sandals' category. This role will drive the global product marketing strategy and process for sandals from ideation to activation, ensuring all campaigns are insightful, consumer-centric, and implemented perfectly. They will work in close collaboration with cross-functional teams including Product, Merchandising, Channel Marketing, Creative, Ecommerce, and regional marketing teams to achieve significant category growth objectives in key markets' worldwide.

What You'll Do

• Develop and lead the global marketing strategy for sandals products, including positioning, seasonal calendars, and campaigns in close partnership with Global Product, Merchandising, and Design teams to support category strategies and objectives – helping to drive the future of how Crocs markets sandals globally
• Be the marketing guide by analyzing consumer trends and insights, market data, competitive brands, prior campaign results, regional nuances, and marketing standard processes to build successful and ownable strategies
• Push boundaries by testing innovative go-to-market strategies targeted to our key consumer affinities, bringing fresh, exciting marketing ideas to the forefront of our planning
• Write compelling campaign briefs and lead cross-functional Global Marketing and Creative teams in development of sell-in assets, creative concepts, photo/video content, omnichannel activation plans, and creative assets that impact brand perception and product desirability
• Ensure that all marketing plans are globally relevant and regionally adaptable, partnering closely with regional teams in Europe, Latin America, Asia, and the US to localize plans based on market insights and analytics
• Prepare campaign playbooks to communicate strategy and activation plans to a wide range of global audiences
• Drive seamless execution and project management of all campaigns, ensuring plans are implemented on-brief and timely across multiple marketing channels and regions.
• Develop global campaign reporting to identify key wins and findings and apply those takeaways to current and future campaigns
• Lead multiple projects simultaneously in a fast-paced and time-sensitive environment, ensuring projects stay on track with seasonal timelines and process
• Handle agency partners from ideation through execution, including onboarding new agency partners as needed

What You Bring To The Table

• BS or BA in business, marketing, or related field; MBA is a plus
• Minimum of 5+ years of applicable marketing experience
• Minimum 2 years of experience leading the work of others
• Strong background in product marketing; experience with a global sandals brand is highly preferred
• Experience with go-to-market process and breakthroughs
• Experience with international marketing and key markets outside the US
• Understanding of marketing channel strategies and experience with integrating marketing plans across variety of channels, including ecommerce, retail, wholesale, paid, social, influencer, PR, etc.
• Ability to build strong cross-functional relationships with global teammates, fostering a highly collaborative environment
• Exceptional project management and organizational skills with strong attention to detail
• Strong communication abilities both written and verbal; ability to communicate including international acumen with all levels of seniority optimally and authoritatively
• Ability to take initiative, work independently, and prioritize tasks with strong time management and problem-solving skills
• Capable of handling complex situations in a changing environment, with ability to consider decisions in a timely and thoughtful manner

Crocs is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

Title: Manager, Integrated Marketing

Job Level: Manager

Career Level: CL6

Salary Range: $100,000 - $115,000

Workplace Persona: Collaborator (hybrid work schedule; in office 60-80%)

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.