Audience Development/Content Distribution Lead - Vice President

Do you enjoy building relationships, providing unique digital solutions to your client, and working in a start-up environment? If so, the Commercial Real Estate Digital team is right for you!

Are you passionate about digital storytelling, developing and executing compelling content campaigns and growing an audience by scaling content distribution? If building a community via content is your superpower, consider joining us. We are an agile, fast-growing, digital content team poised to deliver groundbreaking solutions in the Commercial Real Estate space.

We're looking for an Audience Development/Content Distribution Lead to manage and execute initiatives that introduce our content to new users, driving brand awareness, user acquisition and user retention. You will be responsible for building an audience growth strategy, overseeing content in various forms (articles, videos, reports, e-books, social posts) and extending the reach and amplification of our content via email, social channels (paid and organic), influencer partnerships, search engine optimization, native advertising and more. Using data analysis, research and insights, the Audience Development/Content Distribution Lead will help inform our content and editorial strategy.

Job Responsibilities

• Build and execute paid and organic social strategies for content distribution.
• Partner with marketing team to build and execute strategies to distribute content via multi-channel campaigns.
• Bring new ideas to the table and make the case for new formats of content development and storytelling in the multifamily real estate market.
• Inform the editorial roadmap with new broad-reaching content ideas that align with business-wide themes and growth opportunities.
• Collaborate with content, marketing and sales teams to develop and execute engaging data-driven content campaigns.
• Identify and partner with industry experts, influencers and media outlets to better amplify, share, republish and link to our content.
• Identify new growth opportunities and best practices based on emerging digital trends, competitive business intelligence and user insights.
• Measure and analyze performance of audience development initiatives and optimize strategy accordingly.
• Support various audience development testing strategies including distribution channel mix and headline, image, and content optimization.

Required Qualifications, Capabilities, And Skills

• Bachelor's degree in journalism, communications, advertising, marketing or related field.
• 5 years of experience in digital marketing, content marketing, paid media or communications.
• Exceptional writing and editing skills, with experience developing compelling content campaigns and distributing them across all digital marketing channels.
• Ability to work both independently and as a collaborative team member.
• Ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced corporate environment.

Preferred Qualifications, Capabilities, And Skills

• Experience in the financial services industry.
• Agency, media, publishing or B2B/B2C experience.
• Strong familiarity with social media and influencer marketing best practices.
• Knowledge of Associated Press (AP) Style.
• Leverage digital fluency to ensure content is optimized for search and engagement.

JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.

As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

Equal Opportunity Employer/Disability/Veterans