Bilingual Social Media Coordinator

Overview:

Crisis Text Line provides free, 24/7, high-quality text-based mental health support and crisis intervention by empowering a community of trained volunteers to support people in their moments of need.

Our mission is at the intersection of empathy and innovation — we promote mental well-being for people wherever they are.

Our vision is an empathetic world where nobody feels alone.

Our core values are at the heart of all we do: connect with empathy, center equity, get it done together, and reflect and evolve.

Why you should join our team:

• Our work is transforming the way people in pain access support at their fingertips
• Our work is innovative in the crisis response space
• Our dynamic, fun, and diverse culture
• Our meaningful cause, led by empathy and innovation
• Our strong values at the center of all we do
• Our commitment to diversity, equity and inclusion
• Our commitment to engagement and belonging
• Our commitment to our employees and their holistic wellbeing
• Our value of work/life balance
• Our growth mindset and prioritize professional development
• Our leaders who truly care

What you will be doing:

The Bilingual Social Media Coordinator (English / Spanish) works with the Marketing and Communications team to ideate, manage and operationalize content for Crisis Text Line’s social media channels that reflects our organizational values and brand, helps reach people in crisis with our service, and builds community around our service. The Bilingual Social Media Coordinator also frequently interacts with followers and keeps up with social media metrics. Other duties include coordinating organic and paid efforts, staying up to date on the latest social media platforms updates and trends.

Crisis Text Line is a fast moving, growing organization with a big vision and a critical mission. To serve our mission and vision, each role must be agile and flexible to meet the needs of the business, aligning their work with priorities as defined by their manager and team leaders.

Community Management:

• Facilitate online conversations with our social community and respond to queries.
• Facilitate crisis communications and provide support to affected communities.
• Occasionally, this role may include after hours monitoring and engagement.

Content Management:

• Research audience preferences and discover current social trends.
• Assist in sourced and influencer content.
• Work with the marketing and communications team to plan a content calendar for each month with the cadence of seven posts/week that can be repurposed across all social channels. This includes roughly outlining the month based on creative direction and strategy in collaboration with the Digital Marketing Manager.
• Prep assets and ideas for weekly social content for creative review weekly.
• Manage social media content calendar on ClickUp and Sprout Social.

Paid Media:

• Improve upon paid social media processes and innovation of new strategies and techniques.
• Manage social media advertising campaigns including building campaigns from scratch, optimizing and making daily adjustments as necessary.

What you bring to the table:

• You must be bilingual in English and Spanish (verbal and written)
• You have 2+ years of relevant experience
• You possess technical skills of using Sprout Social, G-suite tools and Canva.
• You obtained basic knowledge of online marketing strategies and marketing channels.
• Intermediate knowledge of content production
• Advanced knowledge of social platforms and social metrics
• Knowledge of Advertising Manager for Facebook, Instagram, TikTok, YouTube, LinkedIn and Twitter.
• You identify diverse views and understand the importance of adding those views and perspectives to daily work and teams.
• You have a baseline knowledge of cultural awareness.

Salary Range: $54,000 - $81,000

This range is provided by Crisis Text Line. Your actual pay will be based on your skills, experience, location, and applicable law (such as local minimum wage laws). We pay competitively in the tech-forward nonprofit space and offer a robust benefits package.

Benefits:

Crisis Text Line employee benefits are thoughtfully designed using an equity lens, acknowledging that we are all unique human beings with individual life circumstances that require flexibility and support.

Benefits include:

• 20 paid holidays including:
  • Federal holidays like Juneteenth and Labor Day
  • Election day
  • Holiday break from Dec 24 through January 1
  • 2 renewal days
  • 2 floating holidays
• Flexible paid time off, including:
  • 15 vacation days
  • 3 personal days
  • 7 sick days
• Medical, dental, and vision benefits for the staff member and family at no cost to the employee
• 403B retirement plan (the nonprofit equivalent of a 401K): 3% contribution by Crisis Text Line to support building financial wellness, regardless of personal contribution
• 12 weeks paid parental leave (after 6 months of employment)
• Student loan repayment (after 2 years of continuous full time service)
• Family support through a virtual childcare platform
• Stipends/Allowances
  • Mental health (Monthly)
  • Internet Service (Monthly)
  • Professional Development (Annual)
  • Wellness (Annual)
  • Home office setup (One time/First year)

(Benefits only apply to full-time employees)

Crisis Text Line is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We provide reasonable accommodation to individuals who have a disability and meet the skill, experience, education, and other job-related requirements of the role to allow the individual to perform the essential functions of the job.