Director, Social Media-REMOTE

Are you someone that is passionate about elevating a client’s brand presence through social first always-on content, influencer strategies and campaigns?

Do others consider you to be a "social media thought leader" because

• you understand the algorithms on the various platforms
• you know how to target your content to the connect with the right market to drive traffic
• you analyze campaign data and use that analysis to make informed decisions
• you devise clever social media strategies, implement campaigns, and scale high-performing promotions
  

Are you willing to be a Thought Leader AND a Doer? This role combines thinking and doing with thought leadership, day-to-day execution, and project management, tracking, client management, and on-going team member connectivity.

If you've answered "YES" to all of these questions, YOU may be the one we are looking for!

PureRED is looking for a remotely based Director, Social Media to lead the process of identifying, cultivating, managing, and delivering the social media efforts for our clients across the agency. The role leads and manages organic and paid social media discipline. The ideal candidate will be a provocative storyteller with a portfolio of impactful social and influencer driven campaigns across leading social media platforms. Additionally, this role will build, distribute and measure content and campaigns to drive awareness and generate engagement. In addition to working with clients, this role will provide guidance and direction to our internal social media team.

The right person for this role MUST have agency experience. If you do not have experience in this function within a marketing/advertising agency, your application will not be considered. Additionally, we would like to see strategy documents or evidence of POV statements with recommendations.

LOCATION: This role can be remote but must be ideally be based within the United States in one of the following 14 states: GA, FL, NC, PA, NY, TX, TN, NJ, IL, CT, OH, KY, MN, CT. EST/CST hours will be required.

Key Responsibilities

• Own the social media strategy across all relevant social media platforms (Meta, Twitter, Snapchat, Pinterest, TikTok, etc.), driving consumer reach, brand equity and community building.
• Develop innovative ideas from concept through execution of social with a unique, but consistent POV for each platform.
• Drive accelerated growth on existing social media channels and oversee new platform launch strategies.
• Develop standards, expertise, and best practices within social to inform and scale across all marketing and channel platforms.
• Define and manage goals and KPIs for social platforms, ensuring they are being met and scaled.
• Work hand in hand with creative to develop compelling and engaging brand assets to support our client’s business needs.
• Advocate the value of social efforts and share knowledge and insights with clients, partners and internal teams on the latest developments and capabilities in the evolving space.
• Successfully partner with teams of experts across agency and vendors to achieve client/program objectives and ensure successful performance.
• Communicate clearly and frequently to both internal and client teams, inspiring confidence with client and colleagues.
  

Minimum Qualifications

• 7+ years' experience at a creative or media agency
• Experience managing paid and organic social campaigns across major social platforms (Meta, Twitter, Pinterest, YouTube, LinkedIn, etc.) with preferred experience in Meta and TikTok
• Experience developing and executing influencer marketing activations (particularly in the beauty industry!)
• Deep knowledge of social media and current/emerging social channels.
• Pop culture savvy: able to identify trends and key influencers and move on them quickly.
• Strong verbal and written communicator with ability to effectively communicate complex information credibly, effectively, and confidently at all levels of the organization. Must possess strong leadership skills and be comfortable presenting ideas to senior client management in ways that drive adoption
• Strong interpersonal skills with a commitment to cultivating and developing teams
• Ability to think both analytically and creatively; to complete multiple tasks and projects within deadlines and to respond to frequent needs of a complex client
• Evidence of POV statements/strategic documentation with recommendations is highly preferred
  

Who is PureRED?

PureRED is a leading strategic partner for 14 of the top retail, consumer and B2B brands in the US. For over 55 years, PureRED has innovated to find the answer. As passionate problem solvers, we approach every challenge with curiosity and creativity to craft innovative solutions that deliver results. Specializing in retail advertising and promotions, integrated marketing and technology solutions, PureRED creates and manages content at the speed, scale and level of precision needed by the nation’s top brands.

EQUAL EMPLOYMENT OPPORTUNITY

PureRED (“the Company”) is an equal opportunity employer and makes all employment decisions without regard to race, color, religion, gender, marital status, disability, national origin, sexual orientation, military or veteran status, or any other classification protected by law. In addition, the Company complies with all applicable federal, state, and local laws governing non-discrimination in employment. Decisions concerning employment are based strictly on an individual’s qualifications and ability to perform the job under consideration, the comparative qualifications and abilities of the other applicants or employees, and the individual’s past performance, if applicable, within the Company. Employment decisions include, but are not limited to, recruitment, hiring, promotions, salary or other compensation, benefits, transfers, discipline, layoffs, termination, and training.

Required Skills

Required Experience